Brave New World? On AI and the Management of Customer Relationships von Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin

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Using a strobelight analysis to examine relationship inconsistency von Pappas, Alec, Hofacker, Charles F., Bolander, Willy

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Gamification and Mobile Marketing Effectiveness von Hofacker, Charles F., de Ruyter, Ko, Lurie, Nicholas H., Manchanda, Puneet, Donaldson, Jeff

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The influence of personality on active and passive use of social networking sites von Pagani, Margherita, Hofacker, Charles F., Goldsmith, Ronald E.

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What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score von Filieri, Raffaele, Hofacker, Charles F., Alguezaui, Salma

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Adding Voice to the Omnichannel and How that Affects Brand Trust von Pagani, Margherita, Racat, Margot, Hofacker, Charles F.

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Adding store to web: migration and synergy effects in multi-channel retailing von Fornari, Edoardo, Fornari, Daniele, Grandi, Sebastiano, Menegatti, Mario, Hofacker, Charles F

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Big Data and consumer behavior: imminent opportunities von Hofacker, Charles F, Malthouse, Edward Carl, Sultan, Fareena

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Consumer Power: Evolution in the Digital Age von Labrecque, Lauren I., vor dem Esche, Jonas, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F.

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How online trust evolves over time: The role of social perception von Ye, Christine, Hofacker, Charles F., Peloza, John, Allen, Alexis

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Effects of design factors on store image and expectation of merchandise quality in web-based stores von Oh, Jungmi, Fiorito, Susan S., Cho, Hira, Hofacker, Charles F.

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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior von Zadeh, Arash H., Farhang, Maryam, Zolfagharian, Mohammadali, Hofacker, Charles F.

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Bayesian inference and consumer behavioral theory von Hofacker, Charles F., Nguyen, Huong N. L., Fina, Matteo

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Discovering synergies and conflicts in online and offline in-store engagement von Banerjee, Syagnik, Sultan, Fareena, Hofacker, Charles F.

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Extraversion as a stimulus for user-generated content von Pagani, Margherita, E. Goldsmith, Ronald, F. Hofacker, Charles

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Customer-customer value co-creation in social media: conceptualization and antecedents von Zadeh, Arash H., Zolfagharian, Mohammadali, Hofacker, Charles F.

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Dystopia and utopia in digital services von Hofacker, Charles F., Corsaro, Daniela

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Information technology and Baumol's cost disease in healthcare services: a research agenda von Mithas, Sunil, Hofacker, Charles F, Bilgihan, Anil, Dogru, Tarik, Bogicevic, Vanja, Sharma, Ajit

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Comparing the measures of consumer knowledge calibration von Pillai, Kishore Gopalakrishna, Hofacker, Charles F

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Developing and validating a scale of consumer brand embarrassment tendencies von Walsh, Gianfranco, Albrecht, Arne K., Hofacker, Charles F., Grant, Ian, Takahashi, Ikuo

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