Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity von Shoenberger, Heather, Kim, Eunjin (Anna)

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The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness von Kim, Eunjin Anna, Kim, Donggyu, E, Zihang, Shoenberger, Heather

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Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising von Kim, Eunjin (Anna), Duffy, Margaret, Thorson, Esther

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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance von Shoenberger, Heather, Kim, Eunjin (Anna), Sun, Yuan

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Why Narrative Ads Work: An Integrated Process Explanation von Kim, Eunjin (Anna), Ratneshwar, S., Thorson, Esther

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Local mRNA translation in long-term maintenance of axon health and function von Kim, Eunjin, Jung, Hosung

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A narrative approach for overcoming the message credibility problem in green advertising von (Anna) Kim, Eunjin, Shoenberger, Heather, (Penny) Kwon, Eunseon, Ratneshwar, S.

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Trifluoromethylation of Alkenes by Visible Light Photoredox Catalysis von Iqbal, Naeem, Choi, Sungkyu, Kim, Eunjin, Cho, Eun Jin

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media von Kyu Kim, Young, Yim, Mark Yi-Cheon, Kim, Eunjin (Anna), Reeves, William

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Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India von La Ferle, Carrie, Muralidharan, Sidharth, Kim, Eunjin (Anna)

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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry von Kim, Eunjin Anna, Kwon, Eunseon, Hong, Seoyeon, Shoenberger, Heather, Stafford, Marla Royne

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Generation of CF3-Containing Epoxides and Aziridines by Visible-Light-Driven Trifluoromethylation of Allylic Alcohols and Amines von Kim, Eunjin, Choi, Sungkyu, Kim, Heejeong, Cho, Eun Jin

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Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours von Shoenberger, Heather, Kim, Eunjin (Anna)

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Visible Light-Induced Aromatic Difluoroalkylation von Jung, Jaehun, Kim, Eunjin, You, Youngmin, Cho, Eun Jin

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'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention i... von Muralidharan, Sidharth, Kim, Eunjin (Anna)

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A Novel Approach to Detect Malware Based on API Call Sequence Analysis von Ki, Youngjoon, Kim, Eunjin, Kim, Huy Kang

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Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999) von Kwon, Eunseon (Penny), Ratneshwar, S., Kim, Eunjin (Anna)

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Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment von Kim, Eunjin (Anna), Wise, Kevin, Erdelez, Sanda, Chiang, Yi-Hsuan

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COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis von Brian Houston, J., Thorson, Esther, Kim, Eunjin (Anna), Mantrala, Murali K.

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Psychotropic use for behavioral and psychological symptoms of dementia during the COVID-19 pandemic: a systematic review and meta-analysis von Yoon, Jung Min, Kim, Eunjin, Trinkoff, Alison M

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