Importance of relationship marketing and service quality on patient loyalty von Tüfekçi, Zerrin, Eser, Zeliha

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""The moderator role of perceived risk on patient loyalty von Tufekci, Zerrin, Eser, Zeliha

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EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR 1 2 von Baltaci, Alişan, Eser, Zeliha

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Inter‐organizational trust in franchise relationships and the performance outcomes: The case of fast‐food restaurants in Turkey von Eser, Zeliha

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The psychological effects of fast food consumption on body image emotions von Aydin, Hatice, Eser, Zeliha, Korkmaz, Sezer

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Inter-organizational trust in franchise relationships and the performance outcomes von Eser, Zeliha

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EFFECT OF THE STORE ATMOSPHERE ON COMPULSIVE BUYING BEHAVIOR von BALTACI, Alişan, Eser, Zeliha

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Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry von Pinar, Musa, Girard, Tulay, Trapp, Paul, Eser, Zeliha

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Consumer‐based brand equity in banking industry: A comparison of local and global banks in Turkey von Pinar, Musa, Girard, Tulay, Eser, Zeliha

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A Model for Diabetic Blood Glucose Prediction Based on Electroencephalography Signals Using Deep Learning von Berkol, Ali, Karayegen, Gokay, Tartan, Emre, Ekici, Yahya, Kara, Gozde, Eser, Zeliha

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Services branding triangle von Pinar, Musa, Girard, Tulay, Trapp, Paul, Eser, Zeliha

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Ecovillages as a Destination and a Study of Consumer Approaches to Ecovillages von Adalilar, Sefik Naci, Alkibay, Sanem, Eser, Zeliha

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Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing von Eser, Zeliha, Isin, F. Bahar, Tolon, Metehan

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Counterfeit Supply Chains von Eser, Zeliha, Kurtulmusoglu, Bahar, Bicaksiz, Adnan, Sumer, Selay Ilgaz

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An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry von Pinar, Musa, Girard, Tulay, Eser, Zeliha

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Consumer-based brand equity in banking industry von Pinar, Musa, Girard, Tulay, Eser, Zeliha

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Using Mystery Shopping to Compare the Service Quality of Banks in Turkey von Pinar, Musa, Eser, Zeliha, Strasser, Sandy

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A Qualitative Study of the Recruiting of Men and Women for Sales Positions in Turkey von PINAR, Musa, ESER, Zeliha, HARDIN, J. Russell

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AMINING THE NEW COVID-19 CONSUMER SEGMENTS, RISK ATTITUDES, AND CONSUMER DEMOGRAPHICS IN AN EMERGING MARKET: THE CASE OF TURKEY von Devrani, Tulay Korkmaz, Pinar, Musa, Eser, Zeliha

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Using Mystery Shopping to Compare the Service Quality of Banks in Turkey von Pinar, Musa, Eser, Zeliha, Strasser, Sandy

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