Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration von Escalas, Jennifer Edson

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Narrative Processing: Building Consumer Connections to Brands von Edson Escalas, Jennifer

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Scaling Social Impact: Marketing to Grow Nonprofit Solutions von Nardini, Gia, Bublitz, Melissa G., Butler, Caitlin, Croom-Raley, Staci, Edson Escalas, Jennifer, Hansen, Jonathan, Peracchio, Laura A.

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Sympathy and Empathy: Emotional Responses to Advertising Dramas von Escalas, Jennifer Edson, Stern, Barbara B.

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Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being von Williams, Patti, Escalas, Jennifer Edson, Morningstar, Andrew

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Self‐Construal, Reference Groups, and Brand Meaning von Escalas, Jennifer Edson, Bettman, James R.

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Understanding the Effects of Process‐Focused versus Outcome‐Focused Thought in Response to Advertising von Escalas, Jennifer Edson, Luce, Mary Frances

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What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews von van Laer, Tom, Edson Escalas, Jennifer, Ludwig, Stephan, van den Hende, Ellis A

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Our possessions, our selves: Domains of self-worth and the possession–self link von Ferraro, Rosellina, Escalas, Jennifer Edson, Bettman, James R.

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Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging von Escalas, Jennifer Edson, Bettman, James R.

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Process Versus Outcome Thought Focus and Advertising von Escalas, Jennifer Edson, Luce, Mary Frances

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Fishing For Feelings? Hooking Viewers Helps von Edson Escalas, Jennifer, Chapman Moore, Marian, Edell Britton, Julie

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Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products von Hamby, Anne, Tezer, Ali, Escalas, Jennifer Edson

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Mental Simulation and Category Knowledge Affect Really New Product Evaluation Through Transportation von Nielsen, Jesper H., Escalas, Jennifer Edson, Hoeffler, Steve

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You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands von Escalas, Jennifer Edson, Bettman, James R.

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Food access for all: Empowering innovative local infrastructure von Bublitz, Melissa G., Peracchio, Laura A., Dadzie, Charlene A., Escalas, Jennifer Edson, Hansen, Jonathan, Hutton, Martina, Nardini, Gia, Absher, Carrie, Tangari, Andrea Heintz

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IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion von Escalas, Jennifer Edson

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Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems von Bublitz, Melissa G., Chaplin, Lan Nguyen, Peracchio, Laura A., Cermin, Ashley Deutsch, Dida, Mentor, Escalas, Jennifer Edson, Eilert, Meike, Gloukhovtsev, Alexei, Miller, Elizabeth G.

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Easier is not always better: The moderating role of processing type on preference fluency von Nielsen, Jesper H., Escalas, Jennifer Edson

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Stronger together: Developing research partnerships with social impact organizations von Bublitz, Melissa G., Peracchio, Laura A., Davis, Brennan, Escalas, Jennifer Edson, Hansen, Jonathan, Miller, Elizabeth G., Vallen, Beth, White, Tiffany B.

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