Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context von Lam, Shun Y., Shankar, Venkatesh, Erramilli, M. Krishna, Murthy, Bvsan

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Market orientation and performance in service firms: role of innovation von Agarwal, Sanjeev, Krishna Erramilli, M, Dev, Chekitan S

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Choice between Non-Equity Entry Modes: An Organizational Capability Perspective von Erramilli, M. Krishna, Agarwal, Sanjeev, Dev, Chekitan S.

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Knowledge Acquisition and Performance of International Joint Ventures in the Transition Economy of Vietnam von Tsang, Eric W. K., Nguyen, Duc Tri, Erramilli, M. Krishna

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The Experience Factor in Foreign Market Entry Behavior of Service Firms von Erramilli, M. Krishna

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Resources and performance of international joint ventures: the moderating role of absorptive capacity von Kim, Changsu, Zhan, Wu, Krishna Erramilli, M.

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Nationality and Subsidiary Ownership Patterns in Multinational Corporations von Erramilli, M. Krishna

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Entry Mode Choice in Service Industries von Krishna Erramilli, M.

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Consumer ambivalence toward contraception – towards an integrative framework von Sharma, Piyush, Erramilli, M. Krishna, Chung, Cindy, Sivakumaran, Bharadhwaj

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Acquisition of organizational capabilities and competitive advantage of IJVs in transition economies: The case of Vietnam von Zhan, Wu, Chen, Roger (Rongxin), Erramilli, M. Krishna, Nguyen, Duc Tri

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Are Firm-Specific Advantages Location-Specific Too? von Erramilli, M. Krishna, Agarwal, Sanjeev, Kim, Seong-Soo

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The Visual Components of Print Advertising: A Five-country Cross-cultural Analysis von Cutler, Bob D, Javalgi, Rajshekhar G, Krishna Erramilli, M

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Black & White, Or Only Shades of Gray? Exploring the Influence of Consumer Ambivalence on Female Contraceptive Choice and Usage von Sharma, Piyush, Chung, Cindy M Y, Erramilli, M Krishna, Sivakumaran, Bharadhwaj

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Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach von Erramilli, M. Krishna, Rao, C. P.

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Influence of some external and internal environmental factors on foreign market entry mode choice in service firms von Erramilli, M.Krishna

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Internationalization theory and Korean multinationals von Erramilli, M Krishna, Srivastava, Rajesh, Seong-Soo, Kim

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Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach von Erramilli, M. Krishna, Rao, C. P.

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Resource-Based Explanation of Entry Mode Choice von Sharma, Varinder M., Erramilli, M. Krishna

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Uncertainty and foreign direct investment: the role of moderators von Krishna Erramilli, M., D′Souza, Derrick E.

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Customer Preference For Alternative Credit Card Based Payment Methods: Some Empirical Evidence von Ganesh, Gopala K., Krishna, Erramilli M.

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