(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets? von Boyd, D. Eric, Kannan, P.K.

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation von BOYD, D. ERIC, CHANDY, RAJESH K., CUNHA, MARCUS

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When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective von Boyd, D. Eric, Bahn, Kenneth D.

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Branded Apps and Their Impact on Firm Value: A Design Perspective von Boyd, D. Eric, Kannan, P. K., Slotegraaf, Rebecca J.

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Transitioning from athlete to entrepreneur: An entrepreneurial identity perspective von Eric Boyd, D., Keith Harrison, C., McInerny, Haley

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A conceptualization of corporate social (ir)responsibility and moral intensity in the supply chain von Ferguson, Jodie, Brown, Brian, Boyd, D. Eric

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Top management attention to trade shows and firm performance: A relationship marketing perspective von Brown, Brian P., Mohan, Mayoor, Eric Boyd, D.

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Measuring the Real-Time Stock Market Impact of Firm-Generated Content von Lacka, Ewelina, Boyd, D. Eric, Ibikunle, Gbenga, Kannan, P.K.

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Exploring the empowering and paradoxical relationship between social media and CSR activism von Boyd, D. Eric, McGarry, Benjamin Michael, Clarke, Theresa B.

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Microsoft® Azure™ SQL Database Step by Step von Lobel, Leonard G, Boyd, Eric D

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Corporate Social Responsibility in Global Supply Chains: A Procedural Justice Perspective von Boyd, D. Eric, Spekman, Robert E., Kamauff, John W., Werhane, Patricia

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Virtual reality and its impact on B2B marketing: A value-in-use perspective von Boyd, D. Eric, Koles, Bernadett

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Marketing control rights and their distribution within technology licensing agreements: a real options perspective von Boyd, D. Eric, Brown, Brian P.

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An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice von Boyd, D. Eric, Koles, Bernadett

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The market value impact of indirect ties within technology alliances von Boyd, D. Eric, Spekman, Robert E.

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The Licensing of Market Development Rights within Technology Alliances: A Shareholder Value Perspective von Boyd, D. Eric, Spekman, Robert E.

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The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology von Boyd, D Eric, Clarke, Theresa B, Spekman, Robert E

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Generative AI in Action von Bahree, Amit

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The design of B2B customer references: A signaling theory perspective von Boyd, D. Eric, Sese, F. Javier, Tillmanns, Sebastian

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CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion von Kim, MinChung, Boyd, D. Eric, Kim, Namwoon, Yi, Cheong H.

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