Big Data consumer analytics and the transformation of marketing von Erevelles, Sunil, Fukawa, Nobuyuki, Swayne, Linda

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Dynamic capability and open-source strategy in the age of digital transformation von Fukawa, Nobuyuki, Zhang, Yanzhi, Erevelles, Sunil

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The Role of Affect in Personal Selling and Sales Management von Erevelles, Sunil, Fukawa, Nobuyuki

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Segmentation of both reviewers and businesses on social media von Moon, Sangkil, Jalali, Nima, Erevelles, Sunil

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Perceived Reasonableness and Morals in Service Encounters von Fukawa, Nobuyuki, Erevelles, Sunil

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Introduction to the Special Issue on the Role of Affect in Personal Selling and Sales Management von Erevelles, Sunil

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Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation von Nobuyuki Fukawa, Yanzhi Zhang, Sunil Erevelles

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The Role of Affect in Marketing von Erevelles, Sunil

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The universality of the signal theory for products and services von Erevelles, Sunil, Roy, Abhik, Yip, Leslie S.C.

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The Blockchain Brand von Erevelles, Sunil, Whelan, Brian, Bulusu, Padma

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Blockchain and the transformation of customer co-creation von Erevelles, Sunil, Bordia, Kriti, Whelan, Brian, Canter, Julia R., Guimont-Blackburn, Elise

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An analysis of B2B ingredient co-branding relationships von Erevelles, Sunil, Stevenson, Thomas H., Srinivasan, Shuba, Fukawa, Nobuyuki

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Enhancing the business-to-business supply chain: Insights from partitioning the supply-side von Erevelles, Sunil, Stevenson, Thomas H.

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Envisioning the Future of Advertising Creativity Research: Alternative Perspectives von Bernardin, Thomas, Kemp-Robertson, Paul, Stewart, David W., Cheng, Yan, Wan, Heather, Rossiter, John R., Erevelles, Sunil, Roundtree, Robert, Zinkhan, George M., Fukawa, Nobuyuki

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The Concept of "Imaginative Intensity" in Advertising von Erevelles, Sunil, Roundtree, Robert, Zinkhan, George M., Fukawa, Nobuyuki

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UNDERSTANDING B2C BRAND ALLIANCES BETWEEN MANUFACTURERS AND SUPPLIERS von Erevelles, Sunil, Horton, Veronica, Fukawa, Nobuyuki

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The price-warranty contract and product attitudes von Erevelles, Sunil

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Sales Force Compensation Plans Incorporating Multidimensional Sales Effort and Salesperson Efficiency von Erevelles, Sunil, Dutta, Indranil, Galantine, Carolyn

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IMAGINATION IN MARKETING von Erevelles, Sunil, Horton, Veronica, Fukawa, Nobuyuki

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Creativity research in advertising von Sasser, Sheila L, Koslow, Scott, Goldenberg, Jacob, Mazursky, David, West, Douglas C, Kover, Arthur J, Caruana, Albert, Smith, Robert E, Chen, Jiemiao, Yang, Xiaojing, Poels, Karolien, Dewitte, Siegfried, Heiser, Robert S, Sierra, Jeremy J, Torres, Ivonne M, Baack, Daniel W, Wilson, Rick T, Till, Brian D, Griffin, W Glenn, Li, Hairong, Dou, Wenyu, Wang, Guangping, Zhou, Nan, Verbeke, Willem, Franses, Philip Hans, Blanc, Arthur le, Ruiten, Nienke van, Bernardin, Thomas, Kemp-Robertson, Paul, Stewart, David W, Cheng, Yan, Wan, Heather, Rossiter, John R, Erevelles, Sunil, Roundtree, Robert, Zinkhan, George M, Fukawa, Nobuyuki

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