Attention Trajectories Capture Utility Accumulation and Predict Brand Choice von Martinovici, Ana, Pieters, Rik, Erdem, Tülin

Volltext

Brand Credibility, Brand Consideration, and Choice von Erdem, Tülin, Swait, Joffre

Volltext

Prior Information and Consumer Search: Evidence from Eye Tracking von Ursu, Raluca Mihaela, Erdem, Tülin, Wang, Qingliang, Zhang, Qianyun

Volltext

Brands as Signals: A Cross-Country Validation Study von Erdem, Tülin, Swait, Joffre, Valenzuela, Ana

Volltext

Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption von Kwon, Minjung, Erdem, Tülin, Ishihara, Masakazu

Volltext

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality von Erdem, Tulin, Keane, Michael P, Sun, Baohong

Volltext

Learning models: an assessment of progress, challenges, and new developments von Ching, Andrew T, Erdem, Tulin, Keane, Michael P

Volltext

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk von Erdem, Tülin, Zhao, Ying, Valenzuela, Ana

Volltext

How much do consumers know about the quality of products? Evidence from the diaper market von Ching, Andrew T., Erdem, Tülin, Keane, Michael P.

Volltext

A cross-category and cross-country analysis of umbrella branding for national and store brands von Erdem, Tülin, Chang, Sue Ryung

Volltext

Brands: The Opiate of the Nonreligious Masses? von Shachar, Ron, Erdem, Tülin, Cutright, Keisha M., Fitzsimons, Gavan J.

Volltext

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding von Erdem, Tülin, Sun, Baohong

Volltext

An Empirical Analysis of Umbrella Branding von Erdem, Tulin

Volltext

The impact of brand credibility on consumer price sensitivity von Erdem, Tülin, Swait, Joffre, Louviere, Jordan

Volltext

JMR in Transition: Reflections on the 2006–2012 Period von HUBER, JOEL, ERDEM, TÜLIN

Volltext

Brand Effects on Choice and Choice Set Formation Under Uncertainty von Swait, Joffre, Erdem, Tulin

Volltext

Modeling the Intrahousehold Behavioral Interaction von YANG, SHA, ZHAO, YI, ERDEM, TÜLIN, ZHAO, YING

Volltext

Structural Modeling in Marketing: Review and Assessment von Chintagunta, Pradeep, Erdem, Tulin, Rossi, Peter E, Wedel, Michel

Volltext

The price consideration model of brand choice von Ching, Andrew, Erdem, Tülin, Keane, Michael

Volltext

Spanning the Boundaries von Erdem, Tülin

Volltext