Fostering students’ confidence in collaborating in transdisciplinary online problem-based learning projects: practical guidelines for educators von Cronje, Franci, Enslin, Carla

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Responsible leadership through purpose-driven brand building: Guidelines for leaders in Africa von Enslin, Carla, Wolfswinkel, Michelle, Terblanche-Smit, Marlize

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Talent attraction and retention through brand building: An exploration of practices in companies that are top South African brands von Wolfswinkel, Michelle B, Enslin, Carla

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creative approach of the South African advertising industry towards the black consumer von Enslin, Carla

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Responsible leadership through purpose-driven brand building: Guidelines for leaders in Africa von Enslin, Carla, Wolfswinkel, Michelle, Terblanche-Smit, Marlize

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Queer marginality and planning for brand resonance: A qualitative critique of the South African advertising industry von Dziba, Khangelani, Enslin, Carla, Ndzwayiba, Nceba

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The flâneur in the wagon home on the hill: An exploration of precedent and place brand identity as social construct von Enslin, Carla, Cronjé, Franci

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A proposed media channel framework for integrated brand communication planning von Belling, Cameron, Enslin, Carla, Bozas, Alec

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Towards a definition for branded entertainment: An exploratory study von van Loggerenberg, Marthinus JC, Enslin, Carla, Terblanche-Smit, Marlize

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A Conceptual Framework and Measurement Instrument Development for Authentic Narrative in Branded Entertainment von van Loggerenberg, Marthinus J. C., Chen, Zifei Fay, Terblanche-Smit, Marlize, Enslin, Carla

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Creating Branded Entertainment that Resonates: Perspectives of Multinational Award Winners von van Loggerenberg, Marthinus J. C., Enslin, Carla, Terblanche-Smit, Marlize

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The creative approach of the South African advertising industry towards the black consumer von Enslin, Carla

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