Does brand trust matter to brand equity? von DelgadoBallester, Elena, Luis MunueraAlemn, Jos

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The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection von Sicilia, Maria, Delgado-Ballester, Elena, Palazon, Mariola

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New challenges in brand management von Veloutsou, Cleopatra, Delgado-Ballester, Elena

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Effectiveness of price discounts and premium promotions von Palazon, Mariola, Delgado-Ballester, Elena

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Revitalising brands through communication messages: the role of brand familiarity von Delgado-Ballester, Elena, Navarro, Angeles, Sicilia, María

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Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness von Delgado-Ballester, Elena, Hernandez-Espallardo, Miguel, Rodriguez-Orejuela, Augusto

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Innovation in business model as a response to the sharing economy von Espinosa Sáez, Daniel, Delgado-Ballester, Elena, Munuera-Alemán, José Luis

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The Role of Product-Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums von Palazon, Mariola, Delgado-Ballester, Elena

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How harmful are online firestorms for brands?: An approach to the phenomenon from the participant level von Delgado-Ballester, Elena, López-López, Inés, Bernal-Palazón, Alicia

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Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain von Hernández‐Espallardo, Miguel, Delgado‐Ballester, Elena

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Building online brands through brand alliances in internet von DelgadoBallester, Elena, HernndezEspallardo, Miguel

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Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms von Delgado-Ballester, Elena

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Integrated marketing communications: Effects of advertising-sponsorship strategic consistency von Navarro, Angeles, Sicilia, Maria, Delgado-Ballester, Elena

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Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification von Delgado-Ballester, Elena, Fernandez-Sabiote, Estela

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Fostering brand love in Facebook brand pages von Palazon, Mariola, Delgado-Ballester, Elena, Sicilia, Maria

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Marcas de experiencia: marcando la diferencia von Fernández Sabiote, Estela, Delgado Ballester, María Elena

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Applicability of a brand trust scale across product categories: A multigroup invariance analysis von Delgado-Ballester, Elena

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Applicability of a brand trust scale across product categories von Delgado-Ballester, Elena

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Hedonic or utilitarian premiums: does it matter? von Palazon, Mariola, Delgado-Ballester, Elena

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Cómo crear una campaña de comunicación integrada: propuesta metodológica a través del nivel de consistencia del mensaje von Navarro Bailón, María Angeles, Delgado Ballester, Elena, Sicilia Piñero, María

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