Indirect determinants of online purchase decisions: A case study of different generations in Peru von Zirena-Bejarano, Patricia, Myreyle Chávez Zirena, Elbia, De La Gala Velasquez, Bernardo

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Organizational flexibility and pioneering behavior: the indirect effect of market dynamism in tourism firms von Bernardo Ramón Dante De la Gala-Velasquez, Hurtado-Palomino, Americo, Elbia Myreyle Chavez Zirena

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Cognitive social capital and new product performance: indirect effect of potential absorptive and innovation capacity: a tourism-based study von Zirena-Bejarano, Patricia Pilar, Chavez Zirena, Elbia Myreyle, Caryt Malaga, Andrea Karina

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Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers von Pilar Zirena-Bejarano, Patricia, Myreyle Chávez Zirena, Elbia, Ramón De La Gala-Velásquez, Bernardo

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From Consumer's Attitude towards Online Purchase Decision: Influence of Friends and Reference Groups von ZIRENA-BEJARANO, PATRICIA PILAR, CHAVEZ ZIRENA, ELBIA MYREYLE

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Incidence of Interorganizational Relations in the Performance of New Products: Mediating Effect of the Innovation Capacity and Technological Dynamism von Zirena-Bejarano, Patricia Pilar, Malaga, Andrea Karina Caryt, Zirena, Elbia Myreyle Chavez

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From the adaptation capacity to pioneering behavior in companies in the main cultural tourist destinations: Divergent effects of the dynamism of the environment von Zirena, Elbia Myreyle Chávez, Zirena, Patricia P., Gala, Bernardo R. De la, Hurtado-Palomino, Américo

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Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú von Elbia Myreyle Chávez Zirena, Gabriel Cruz Rojas, Patricia Pilar Zirena Bejarano, Bernardo R. De la Gala

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Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú von Chávez Zirena, Elbia Myreyle, Cruz Rojas, Gabriel, Zirena Bejarano, Patricia Pilar, De la Gala, Bernardo R

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