Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge von Yilmaz, Cengiz, Eser Telci, E., Bodur, Muzaffer, Eker Iscioglu, Tutku

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To What Extent Company Image Improves through Cause- Related Marketing? An Evidence from Food Industry 1,2 von Iscioglu, Tutku Eker

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The effect of loyalty card attitude, store satisfaction and store loyalty on purchase intention: The case of cosmetics retailers von Iscioglu, Tutku Eker, Turk, Merve

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Lifestyle entrepeneurship in technology start-ups: the case of "piri" mobile application von Iscioglu, Tutku Eker, Esen, Ayla

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Effect of women’s labor market status on online grocery shopping, the case of Turkey von İlhan, Bengi Yanık, İşçioğlu, Tutku Eker

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LOJİSTİK İŞLETMELERİNİN PAZARLAMA YETENEKLERİNİN REKABET AVANTAJI VE İŞLETME PERFORMANSINA ETKİSİ von KOBAN, Engin, EKER İŞCİOĞLU, Tutku

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To What Extent Company Image Improves through Cause-Related Marketing An Evidence from Food Industry von Iscioglu, Tutku Eker

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Sustainability Practices of Higher Education Institutions—An Analysis from a Developing Country von Atakan, Serap, İşcioğlu, Tutku Eker

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GİYİM ALIŞVERİŞİNDE ÇEVRİMİÇİ VE ÇEVRİMDIŞI KANAL TERCİHİNİ BELİRLEYEN UNSURLAR von EKER İŞCİOĞLU, Tutku, AĞYOL, Beril

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FACTORS DETERMINING ONLINE AND OFFLINE CHANNEL PREFERENCE FOR APPAREL SHOPPING von Tutku EKER İŞCİOĞLU, AĞYOL, Beril

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