Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement von Wies, Simone, Bleier, Alexander, Edeling, Alexander

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When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship von Edeling, Alexander, Himme, Alexander

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Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis von EDELING, ALEXANDER, FISCHER, MARC

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The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research von Edeling, Alexander, Srinivasan, Shuba, Hanssens, Dominique M.

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Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs von Edeling, Alexander, Wies, Simone

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Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs von Edeling, Alexander, Wies, Simone

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Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement von Wies, Simone, Bleier, Alexander, Edeling, Alexander

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When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship von Edeling, Alexander, Himme, Alexander

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How, why, and when disclosure type matters for influencer marketing von Karagür, Zeynep, Becker, Jan-Michael, Klein, Kristina, Edeling, Alexander

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Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis von Edeling, Alexander, Fischer, Marc

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Does bigger still mean better? How digital transformation affects the market share-profitability relationship von Sklenarz, Felix Anton, Edeling, Alexander, Himme, Alexander, Wichmann, Julian R.K

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The marketing-finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research von Edeling, Alexander, Srinivasan, Shuba, Hanssens, Dominique M

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How firm communication affects the impact of layoff announcements on brand strength over time von Stäbler, Samuel, Himme, Alexander, Edeling, Alexander, Backhaus, Max

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How firm communication affects the impact of layoff announcements on brand strength over time von Stäbler, Samuel, Himme, Alexander, Edeling, Alexander, Backhaus, Max

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Does bigger still mean better? How digital transformation affects the market share–profitability relationship von Sklenarz, Felix Anton, Edeling, Alexander, Himme, Alexander, Wichmann, Julian R.K.

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How, why, and when disclosure type matters for influencer marketing von Karagür, Zeynep, Becker, Jan-Michael, Klein, Kristina, Edeling, Alexander

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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry von Schöndeling, Andrea, Burmester, Alexa B, Edeling, Alexander, Marchand, André, Clement, Michel

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Over, out, but present: recalling former sponsorships von Edeling, Alexander, Hattula, Stefan, Bornemann, Torsten

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How, Why, and When Disclosure Type Matters for Influencer Marketing von Karagür, Zeynep, Becker, Jan-Michael, Klein, Kristina, Edeling, Alexander

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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry von Schöndeling, Andrea, Burmester, Alexa B., Edeling, Alexander, Marchand, André, Clement, Michel

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