Resistance to persuasion in an anti-consumption context: Biased assimilation of positive product information von Dursun, Inci, Kabadayi, Ebru Tümer

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Overcoming the psychological barriers to energy conservation behaviour: The influence of objective and subjective environmental knowledge von Dursun, İnci, Tümer Kabadayı, Ebru, Tuğer, Ahmet Tuğrul

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Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience von Tumer Kabadayi, Ebru, Cavdar Aksoy, Nilsah, Yazici, Nihal, Kocak Alan, Alev

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A typology of personalisation practices in marketing in the digital age von Cavdar Aksoy, Nilsah, Tumer Kabadayi, Ebru, Yilmaz, Cengiz, Kocak Alan, Alev

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How to create positive word of mouth (WOM) in the world of gaming? The social side of multiplayer games von Cavdar Aksoy, Nilsah, Kocak Alan, Alev, Tumer Kabadayi, Ebru

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Replaying online games for flow experience and outcome expectations: An exploratory study for the moderating role of external locus of control based on Turkish gamers’ evaluations... von Kocak Alan, Alev, Tumer Kabadayi, Ebru, Cavdar Aksoy, Nilsah

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Individuals' intention to use sports wearables: the moderating role of technophobia von Cavdar Aksoy, Nilsah, Kocak Alan, Alev, Tumer Kabadayi, Ebru, Aksoy, Alican

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Green Purchase Intention of Young Turkish Consumers: Effects of Consumer's Guilt, Self-monitoring and Perceived Consumer Effectiveness von Kabadayı, Ebru Tümer, Dursun, İnci, Alan, Alev Koçak, Tuğer, Ahmet Tuğrul

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The Effect of Personal Factors on Social Media Usage of Young Consumers von Alan, Alev Koçak, Kabadayı, Ebru Tümer

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Russian Consumers Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity von Tümer Kabadayı, Ebru, Ceylan, Kutalmış Emre, Gökmen Köksal, Cansu, Dursun, İnci

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An unintended consequence of Covid-19: Healthy nutrition von Aksoy, Nilsah Cavdar, Kabadayi, Ebru Tumer, Alan, Alev Kocak

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Supplier fairness as a mediating factor in the supplier performance–reseller satisfaction relationship von Yilmaz, Cengiz, Sezen, Bulent, Kabadayı, Ebru Tumer

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Quality Antecedents of Brand Trust and Behavioral Intention von Alan, Alev Koçak, Kabadayı, Ebru Tümer

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Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space von Dursun, İnci, Kabadayı, Ebru Tümer, Alan, Alev Koçan, Sezen, Bülent

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How does customer engagement value occur in restaurants?A stimulus-organism-response(S-O-R) perspective von Kabadayi, Ebru Tumer, Aksoy, Nilsah Cavdar, Turkay, Pinar Baydogan

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ÇEVRİM İÇİ ALIŞVERİŞTE TÜKETİCİ TEMELLİ MARKA VARLIĞI NASIL OLUŞUR? COVİD-19 SÜRECİ ÖZELİNDE BİR İNCELEME von Ebru TÜMER KABADAYI, Nilşah CAVDAR AKSOY, TÜRKAY, Pınar BAYDOĞAN, YÜRÜYEN, Hediye

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Müşterilerin Mobil Uygulamalara Yönelik İlgin Davranma Niyeti: Navigasyon Uygulamaları Örneği von CAVDAR AKSOY, Nilşah, TÜMER KABADAYI, Ebru, KOCAK ALAN, Alev, ERMEHAN, Coşkun

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Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty von Alan, Alev Kocak, Kabadayi, Ebru Tumer, Yilmaz, Cengiz

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PERSONALIZATION IN MARKETING: HOW DO PEOPLE PERCEIVE PERSONALIZATION PRACTICES IN THE BUSINESS WORLD? von Aksoy, Nilsah Çavdar, Kabadayi, Ebru Turner, Y&lmaz, Cengiz, Alan, Alev Kocák

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THE RISING VALUE OF CUSTOMER CITIZENSHIP BEHAVIOR IN THE DIGITAL WORLD von Akbas, Ilknur, Aksoy, Nilsah Cavdar, Alan, Alev Kocak, Kabadayi, Ebru Tumer

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