Signaling Status with Luxury Goods: The Role of Brand Prominence von Han, Young Jee, Nunes, Joseph C, Drèze, Xavier

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Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status von Drèze, Xavier, Nunes, Joseph C.

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Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior von DRÈZE, XAVIER, NUNES, JOSEPH C.

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Brand Extensions of Experiential Goods: Movie Sequel Evaluations von Sood, Sanjay, Drèze, Xavier

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The Endowed Progress Effect: How Artificial Advancement Increases Effort von Nunes, Joseph C., Drèze, Xavier

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Measuring the Price Knowledge Shoppers Bring to the Store von Vanhuele, Marc, Drèze, Xavier

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Internet advertising: Is anybody watching? von Drèze, Xavier, Hussherr, François-Xavier

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Modeling Movie Life Cycles and Market Share von Ainslie, Andrew, Dreze, Xavier, Zufryden, Fred

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Conspicuous consumption in a recession: Toning it down or turning it up? von Nunes, Joseph C., Drèze, Xavier, Han, Young Jee

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Real-Time Evaluation of E-mail Campaign Performance von Bonfrer, Andre, Dreze, Xavier

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Effects of Seller‐Supplied Prices on Buyers’ Product Evaluations: Reference Prices in an Internet Auction Context von Kamins, Michael A., Drèze, Xavier, Folkes, Valerie S.

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An empirical investigation of the impact of communication timing on customer equity von Drèze, Xavier, Bonfrer, André

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Using Combined-Currency Prices to Lower Consumers' Perceived Cost von Drèze, Xavier, Nunes, Joseph C.

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Consumers’ Immediate Memory for Prices von Vanhuele, Marc, Laurent, Gilles, Drèze, Xavier

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Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals von Dreze, Xavier, Bell, David R

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Shelf management and space elasticity von Drèze, Xavier, Hoch, Stephen J., Purk, Mary E.

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Moving from customer lifetime value to customer equity von Drèze, Xavier, Bonfrer, André

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Exploiting the installed base using cross-merchandising and category destination programs von Drèze, Xavier, Hoch, Stephen J

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Putting one-to-one marketing to work: Personalization, customization, and choice von Arora, Neeraj, Dreze, Xavier, Ghose, Anindya, Hess, James D., Iyengar, Raghuram, Jing, Bing, Joshi, Yogesh, Kumar, V., Lurie, Nicholas, Neslin, Scott, Sajeesh, S., Su, Meng, Syam, Niladri, Thomas, Jacquelyn, Zhang, Z. John

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A Framework for Understanding Communication through Comics (Illustrated) von Yorkston, Eric, Drèze, Xavier

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