Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns von Mowery, Andrea, Riedesel, Paul, Dreher, Marietta, Schillo, Barbara A., Saul, Jessie E.

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Increasing reach by offering choices: Results from an innovative model for statewide services for smoking cessation von Keller, Paula A., M.P.H, Schillo, Barbara A., Ph.D, Kerr, Amy N., Ph.D, Lien, Rebecca K., M.P.H, Saul, Jessie, Ph.D, Dreher, Marietta, Lachter, Randi B., M.P.H

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Never Quit Trying: Reengaging Tobacco Users in Statewide Cessation Services von Vickerman, Katrina A, Keller, Paula A, Deprey, Mona, Lachter, Randi B, Jenssen, Jacalyn, Dreher, Marietta

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A comparison of two methods for assessing awareness of antitobacco television advertisements von Luxenberg, Michael G, Greenseid, Lija O, Depue, Jacob, Mowery, Andrea, Dreher, Marietta, Larsen, Lindsay S, Schillo, Barbara

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A Case Study for Redesigning Tobacco Cessation Services: Gaining Critical Insights From Current and Former Smokers von Dreher, Marietta, Schillo, Barbara A., Hull, Molly, Esqueda, Valerie, Mowery, Andrea

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