Bridging the academia-practitioner divide: the case of “service theater” von Daly, Aidan, Baron, Steve, J. Dorsch, Michael, P. Fisk, Raymond, J. Grove, Stephen, Harris, Kim, Harris, Richard

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Understanding the viability of three types of approach of advertising in emerging markets von Srivastava, R. K., Dorsch, Michael J.

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Theorizing materialism through the Institutional Analysis and Development framework von Kilbourne, William E., Dorsch, Michael J., Thyroff, Anastasia

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A Review of Resource Theories and Their Implications for Understanding Consumer Behavior von Dorsch, Michael J., Törnblom, Kjell Y., Kazemi, Ali

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Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers von Grove, Stephen J., Pickett, Gregory M., Jones, Scott A., Dorsch, Michael J.

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Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context von Cummins, Shannon, Reilly, Timothy M., Carlson, Les, Grove, Stephen J., Dorsch, Michael J.

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The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers von Dorsch, Michael J, Swanson, Scott R, Kelley, Scott W

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Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types von Grünhagen, Marko, Dorsch, Michael J.

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Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination von Grove, Stephen J, FISK, RAYMOND P, DORSCH, MICHAEL J

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The Frontiers in Service Conference: a 20-year retrospective von Dorsch, Michael J., Fisk, Raymond P., Grove, Stephen J.

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Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty von Morais, Duarte B., Dorsch, Michael J., Backman, Sheila J.

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Assessing the Longitudinal Robustness of Spectators' Perceptions of the Functions of Sport: Implications for Sport Marketers von Grove, Stephen J., Dorsch, Michael J., Hopkins, Christopher D.

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Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time von Grove, Stephen J., Carlson, Les, Dorsch, Michael J.

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The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test von Kilbourne, William E., Dorsch, Michael J., McDonagh, Pierre, Urien, Bertrand, Prothero, Andrea, Grünhagen, Marko, Jay Polonsky, Michael, Marshall, David, Foley, Janice, Bradshaw, Alan

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The impact of improvisation training on service employees in a European airline: a case study von Daly, Aidan, Grove, Stephen J, Dorsch, Michael J, Fisk, Raymond P

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Recall of autobiographical memory: A longitudinal analysis of franchisee experts von Grünhagen, Marko, Dorsch, Michael J., Wollan, Melody L.

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Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service von Morais, Duarte B., Backman, Sheila J., Dorsch, Michael J.

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Addressing services' intangibility through integrated marketing communication: an exploratory study von Grove, Stephen J, Carlson, Les, Dorsch, Michael J

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A transaction approach to understanding and managing customer equity von Dorsch, Michael J., Carlson, Les

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Consumer intentions to use a service category von Dorsch, Michael J, Grove, Stephen J, Darden, William R

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