The real mission of pricing: beyond numbers to management partner von Docters, Robert G

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Contextual Pricing von Docters, Robert, Barzelay, Michael, Hanson, John G, Nguyen, Cecilia

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Improving profitability through product triage von Docters, Robert G.

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Brand Strategies: Branding: Shotgun or Rifle? von Docters, Robert G

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Contextual Pricing: The Death of List Price and the New Market Reality von Docters, Robert, Barzelay, Michael, Hanson, John G, Nguyen, Cecilia

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Theory in Action: Price Strategy: Time to Choose Your Weapons von Docters, Robert G.

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Turning value into money von Docters, Robert G., Reopel, Michael R., Sun, Jeanne-Mey, Tanny, Stephen M.

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Brute force or stealthy inroads? The subtleties of effective price increases von Docters, Robert G., Reopel, Michael R., Sun, Jeanne-Mey, Tanny, Stephen M.

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Branding: Shotgun or Rifle? von Docters, Robert G

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Brand Strategies von Docters, Robert G.

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Price strategy: time to choose your weapons.(Theory in Action) von Docters, Robert G

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Theory in Action von Docters, Robert G.

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The new wholesalers? von Docters, Robert G

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Contextual Pricing von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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Part 4 Tools for Management von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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Introduction von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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Part 3 Pricing Programs and the Marketing Mix von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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Part 2 Pricing for Poets and Profit Maximizers von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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Part 1 The Journey from Product to Context von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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Content Page von Barzelay, Michael, Hanson, John G, Docters, Robert G, Nguyen, Cecilia

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