Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? von Rust, Roland T., Moorman, Christine, Dickson, Peter R.

Volltext

The fundamentals of standardizing global marketing strategy von Viswanathan, Nanda K., Dickson, Peter R.

Volltext

What brand extensions need to fully benefit from their parental heritage von Miniard, Paul W., Jayanti, Rama K., Alvarez, Cecilia M. O., Dickson, Peter R.

Volltext

The adoption of customer service improvement practices von Dickson, Peter R.

Volltext

The four faces of the Hispanic consumer: An acculturation-based segmentation von Alvarez, Cecilia M.O., Dickson, Peter R., Hunter, Gary K.

Volltext

The Paradox of a Marketing Planning Capability von Slotegraaf, R. J.

Volltext

Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet von Dickson, Peter R.

Volltext

The Price Knowledge and Search of Supermarket Shoppers von Dickson, Peter R., Sawyer, Alan G.

Volltext

Dynamic Strategic Thinking von Dickson, P.R., Farris, P.W., Verbeke, W.J.M.I.

Volltext

The Pursuit of Excellence in Process Thinking and Customer Relationship Management von Dickson, Peter R., Lassar, Walfried M., Hunter, Gary, Chakravorti, Samit

Volltext

How Believing in Ourselves Increases Risk Taking: Perceived Self-Efficacy and Opportunity Recognition von Krueger, Norris, Dickson, Peter R.

Volltext

Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports von Urbany, Joel E, Dickson, Peter R, Sawyer, Alan G

Volltext

The pigeon breeders' cup: a selection on selection theory of economic evolution von Dickson, Peter R.

Volltext

The effect of trust in management on salespeople’s selling orientation von Dickson, Peter, Mas, Erick M., Van Solt, Michelle, Garcia-Collart, Tessa, Tanenbaum, Jaclyn L.

Volltext

Evolutionary Theories of Competition and Aftermarket Antitrust Law von Dickson, Peter R.

Volltext

Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet: Figure 1 von Dickson, Peter R.

Volltext

Picture-Based Persuasion Processes and the Moderating Role of Involvement von Miniard, Paul W., Bhatla, Sunil, Lord, Kenneth R., Dickson, Peter R., Unnava, H. Rao

Volltext

The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory von Dickson, Peter R.

Volltext

Market Segmentation, Product Differentiation, and Marketing Strategy von Dickson, Peter R., Ginter, James L.

Volltext

Buyer Uncertainty and Information Search von Urbany, Joel E., Dickson, Peter R., Wilkie, William L.

Volltext