Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers von Haytko, Diana L.

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Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings von Thompson, Craig J., Haytko, Diana L.

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What drives college-age Generation Y consumers? von Noble, Stephanie M., Haytko, Diana L., Phillips, Joanna

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An offer you can’t refuse: consumer perceptions of sales pressure von Zboja, James J., Clark, Ronald A., Haytko, Diana L.

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Risky Business: Consumer Attitudes, Perceptions, and Consumption Behaviors During COVID-19 von Taillon, Brian J., Mai, Enping (Shirley), Haytko, Diana L.

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The impacts of information factors and health beliefs on attitudes towards social distancing behaviour during COVID-19 von Mai, Enping (Shirley), Taillon, Brian J., Haytko, Diana L.

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It’s all at the mall: exploring adolescent girls’ experiences von Haytko, Diana L, Baker, Julie

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Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States von Clark, Ronald A., Haytko, Diana L., Hermans, Charles M., Simmers, Christina S.

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Overall Customer Satisfaction with Banking Services (Mobile, Online, ATM, and Bank Teller): Comparison between the U.S. and China von Simmers, Christina S., Rast, Rebecca, Schaefer, Allen D., Haytko, Diana L.

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COVID-19 information: Does political affiliation impact consumer perceptions of trust in the source and intent to comply? von Haytko, Diana L., Mai, Enping (Shirley), Taillon, Brian J.

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Erratum to: An offer you can’t refuse: consumer perceptions of sales pressure von Zboja, James J., Clark, Ronald A., Haytko, Diana L.

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Examining the Dimensionality in Global Attitudes Toward Advertising: A Comparison of Perceptions of Chinese and United States Consumers von Haytko, Diana L., Clark, Ronald A., Hermans, Charles M., Parker, R. Stephen

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Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods? von Parker, R. Stephen, Haytko, Diana L., Hermans, Charles M.

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Body Image, Confidence, And Media Influence: A Study Of Middle School Adolescents von Granatino, Rachel, Haytko, Diana L.

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The Value of Advertising Education in a Business School Environment von Haytko, Diana L, Wright-Isak, Christine

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Resiliency during COVID-19 Disruption: Flipped vs. Traditional Classrooms von Swart, William, Macleod, Kenneth, Mai, Shirley, Haytko, Diana L

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Mexican maquiladoras: helping or hurting the US Mexico cross-border supply chain? von Haytko, Diana L., Kent, John L., Hausman, Angela

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Persuasive Advertising: Evidence-based Principles

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Changing the Name of a Major University: A Case Study and How-To Guide von Haytko, Diana L., Burris, Greg, Smith, Sarah M.

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Cross-border supply chain relationships: interpretive research of maquiladora realized strategies von Hausman, Angela, Haytko, Diana L.

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