Digital reference: a case study of question types in an academic library von Diamond, Wendy, Pease, Barbara

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Acknowledgments von Diamond, Wendy

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Acknowledgments von Diamond, Wendy

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Chapter 13. Sources for Special Topics: Social Marketing, Nonprofit Organizations, Services Marketing, and Legal/Ethical Issues

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Decorative Pillow for a Cat von DIAMOND WENDY

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Chapter 1. Introduction to Sources and Strategies for Research on Marketing

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Chapter 10. Direct Marketing and E-Commerce Sources

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Chapter 12. Product Development, Packaging, Pricing, and Place

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Chapter 6. Marketing Sources for Demographic Niches

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Chapter 9. Sales Management, Sales Promotion, and Retail Sources

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Chapter 11. International Marketing Sources

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Chapter 3. Sources About Companies, Brands, and Competitors

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Preface von Diamond, Wendy, Oppenheim, Michael R.

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Preface von Diamond, Wendy, Oppenheim, Michael R.

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Chapter 5. Demographic, Geographic, and Lifestyle Sources

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Chapter 2. Sources for an Industry Scan

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Chapter 7. Advertising and Media Planning Sources

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Chapter 4. Sources for Market Research Reports

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Chapter 8. Public Relations Sources

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Marketing information: a strategic guide for business and finance libraries von Diamond, Wendy, Oppenheim, Michael R

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