Competitive Consequences of Using a Category Captain von Subramanian, Upender, Raju, Jagmohan S., Dhar, Sanjay K., Wang, Yusong

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Consumer Packaged Goods in the United States: National Brands, Local Branding von Bronnenberg, Bart J., Dhar, Sanjay K., Dubé, Jean-Pierre

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Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales von Goli, Ali, Mummalaneni, Simha, Chintagunta, Pradeep K., Dhar, Sanjay K.

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Brand History, Geography, and the Persistence of Brand Shares von Bronnenberg, Bart J., Dhar, Sanjay K., Dubé, Jean‐Pierre H.

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Effective category management depends on the role of the category von Dhar, Sanjay K., Hoch, Stephen J., Kumar, Nanda

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The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions von RAMANATHAN, SURESH, DHAR, SANJAY K.

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Why Store Brand Penetration Varies by Retailer von Dhar, Sanjay K, Hoch, Stephen J

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The Introduction and Performance of Store Brands von Raju, Jagmohan S, Sethuraman, Raj, Dhar, Sanjay K

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Endogenous endophthalmitis secondary to Burkholderia cepacia: A rare presentation von Kurumkattil, Raji, Trehan, Hemant, Tandel, Kundan, Sharma, Vijay, Dhar, Sanjay, Mahapatra, Tanmay

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The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? von Zhang, Z. John, Krishna, Aradhna, Dhar, Sanjay K

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National Brands, Local Branding: Conclusions and Future Research Opportunities von Bronnenberg, Bart J., Dhar, Sanjay K., Dubé, Jean-Pierre

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Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence von Rajiv, Surendra, Dutta, Shantanu, Dhar, Sanjay K

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Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims? von Dhar, Sanjay K, Gonzalez-Vallejo, Claudia, Soman, Dilip

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Endogenous sunk costs and the geographic differences in the market structures of CPG categories von Bronnenberg, Bart J., Dhar, Sanjay K., Dubé, Jean-Pierre H.

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Acute acquired comitant esotropia-A case series von Dhar, Sanjay, Mohapatra, Tanmay, Singh, Prakhar, Goel, Siddharth

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Price Discrimination Using In-Store Merchandising von Dhar, Sanjay K., Hoch, Stephen J.

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The Effects of Cross-Ruff Coupons on Sales and Profits von Dhar, Sanjay K, Raju, Jagmohan S

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The Effect of Package Coupons on Brand Choice: An Epilogue on Profits von Dhar, Sanjay K, Morrison, Donald G, Raju, Jagmohan S

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A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures von Raju, Jagmohan S., Dhar, Sanjay K.

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The Effect of Package Coupons on Brand Choice von Raju, Jagmohan S, Dhar, Sanjay K, Morrison, Donald G

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