Editorial: Next Steps for Frontiers in Marketing Science von Aribarg, Anocha, Chan, Tat, S. Desai, Preyas, Mehta, Nitin, Subramanian, Upender, Toubia, Olivier, C. Wilbur, Kenneth

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Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis von Amaldoss, Wilfred, Desai, Preyas S., Shin, Woochoel

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Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design? von Desai, Preyas S

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Forward Buying by Retailers von Desai, Preyas S., Koenigsberg, Oded, Purohit, Devavrat

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The Company That You Keep: When to Buy a Competitor's Keyword von Desai, Preyas S., Shin, Woochoel, Staelin, Richard

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Better with buy now, pay later?: A competitive analysis von Desai, Preyas S., Jindal, Pranav

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The Strategic Role of Exchange Promotions von Desai, Preyas S., Purohit, Devavrat, Zhou, Bo

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Correction to: Better with buy now, pay later?: a competitive analysis von Desai, Preyas S., Jindal, Pranav

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"Let Me Talk to My Manager": Haggling in a Competitive Environment von Desai, Preyas S, Purohit, Devavrat

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Allowing Consumers to Bundle Themselves: The Profitability of Family Plans von Desai, Preyas S., Purohit, Devavrat, Zhou, Bo

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Marketing Science replication and disclosure policy von Desai, Preyas S

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Acknowledging 2014 marketing science contributions von Desai, Preyas S

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Editorial-Marketing Science Replication and Disclosure Policy von Desai, Preyas S.

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Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling von Desai, Preyas S, Purohit, Devavrat

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Music Downloads and the Flip Side of Digital Rights Management von Vernik, Dinah A., Purohit, Devavrat, Desai, Preyas S.

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Acknowledging 2013 Marketing Science contributions von Desai, Preyas S

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Acknowledging 2012 Marketing Science contributors von Desai, Preyas S

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People of Marketing Science von Desai, Preyas S

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Editorial-People of Marketing Science von Desai, Preyas S.

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Marketing Science: Marketing and Science von Desai, Preyas S

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