How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices von Thomas, Manoj, Desai, Kalpesh Kaushik, Seenivasan, Satheeshkumar

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The Influence of Chronic and Situational Self‐Construal on Categorization von Jain, Shailendra Pratap, Desai, Kalpesh Kaushik, Mao, Huifang

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Variety-Seeking Behavior and Information Processing in Choosing a Vacation Destination von Hong, JungHwa (Jenny), Desai, Kalpesh Kaushik

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An Empirical Investigation of Signaling in the Motion Picture Industry von Basuroy, Suman, Desai, Kalpesh Kaushik, Talukdar, Debabrata

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The Effects of Ingredient Branding Strategies on Host Brand Extendibility von Desai, Kalpesh Kaushik, Keller, Kevin Lane

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Descriptive Characteristics of Memory‐Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity von Desai, Kalpesh Kaushik, Hoyer, Wayne D.

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Accentuate the positive: how identity affects customer satisfaction von Ghosh Chowdhury, Tilottama, Desai, Kalpesh Kaushik, Bolton, Lisa

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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures von Desai, Kalpesh Kaushik, Basuroy, Suman

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Consumer's value for informational role of agent in service industry von Trivedi, Minakshi, Morgan, Michael S, Kaushik Desai, Kalpesh

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Adverse influence of brand commitment on consideration of and preference for competing brands von Desai, Kalpesh Kaushik, Raju, Sekar

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Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image von Desai, Kalpesh Kaushik, Talukdar, Debabrata

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Consumer Perceptions of Product Variants Positioned on Atypical Attributes von Desai, Kalpesh K., Ratneshwar, S.

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When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships von Montgomery, Nicole Votolato, Raju, Sekar, Desai, Kalpesh Kaushik, Unnava, H. Rao

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Shopper marketing moderators of the brand equity – behavioral loyalty relationship von Hariharan, Vijay Ganesh, Desai, Kalpesh Kaushik, Talukdar, Debabrata, Inman, J. Jeffrey

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Do consumer perceptions matter in measuring choice variety and variety seeking? von Desai, Kalpesh Kaushik, Trivedi, Minakshi

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An Empirical Investigation of Composite Product Choice von Desai, Kalpesh Kaushik, Gauri, Dinesh Kumar, Ma, Yu

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Self-construal and feature centrality von Mao, Huifang, Li, Xingbo, Desai, Kalpesh Kaushik, Jain, Shailendra Pratap

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Influence of Spatial Reference Frame of Store Direction on Preference of Stores Varying in Social Density and Social Distance von Rai, Dipankar, Desai, Kalpesh Kaushik

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Adverse influence of brand commitment on consideration of and preference for competing brands von Kalpesh Kaushik Desai, Sekar Raju

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Maintenance Versus Attainment Goals: Preference of Goal Fulfilling Strategies and Influence of Change in Life Circumstances on Goal Pursuit von Jiraporn, Napatsorn, Desai, Kalpesh Kaushik

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