The Market Valuation of Internet Channel Additions von Geyskens, Inge, Gielens, Katrijn, Dekimpe, Marnik G.

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Do Promotions Benefit Manufacturers, Retailers, or Both? von Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M, Dekimpe, Marnik G

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How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands von Deleersnyder, Barbara, Geyskens, Inge, Gielens, Katrijn, Dekimpe, Marnik G

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Competitive Reactions to Advertising and Promotion Attacks von Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G

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Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability von Dekimpe, Marnik G., Hanssens, Dominique M.

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The Category-Demand Effects of Price Promotions von Nijs, Vincent R, Dekimpe, Marnik G, Steenkamps, Jan-Benedict E.M, Hanssens, Dominique M

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Do international entry decisions of retail chains matter in the long run? von Gielens, Katrijn, Dekimpe, Marnik G

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Global Diffusion of Technological Innovations: A Coupled-Hazard Approach von Sarvary, Miklos, Parker, Philip M., Dekimpe, Marnik G.

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The Persistence of Marketing Effects on Sales von Dekimpe, Marnik G, Hanssens, Dominique M

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On the predictive content of production surveys: A pan-European study von Lemmens, Aurélie, Croux, Christophe, Dekimpe, Marnik G.

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Time-series models in marketing:: Past, present and future von Dekimpe, Marnik G, Hanssens, Dominique M

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Marketing Models and the Lucas Critique von van Heerde, Harald J., Dekimpe, Marnik G., Putsis, William P.

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The increasing power of store brands: Building loyalty and market share von Steenkamp, Jan-Benedict E.M., Dekimpe, Marnik G.

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Modeling Marketing Dynamics by Time Series Econometrics von Pauwels, Koen, Currim, Imran, Dekimpe, Marnik G., Ghysels, Eric, Hanssens, Dominique M., Mizik, Natalie, Naik, Prasad

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Staged estimation of international diffusion models: An application to global cellular telephone adoption von Dekimpe, Marnik G., Parker, Philip M., Sarvary, Miklos

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Decline and variability in brand loyalty von Dekimpe, Marnik G., Steenkamp, Jan-Benedict E.M., Mellens, Martin, Vanden Abeele, Piet

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Generalizing about Trade Show Effectiveness: A Cross-National Comparison von Dekimpe, Marnik G., Francois, Pierre, Gopalakrishna, Srinath, Lilien, Gary L., van den Bulte, Christophe

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Long-run effects of price promotions in scanner markets von Dekimpe, Marnik G, Hanssens, Dominique M, Silva-Risso, Jorge M

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Empirical Generalizations About Market Evolution and Stationarity von Dekimpe, Marnik G., Hanssens, Dominique M.

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“Globalization”: Modeling Technology Adoption Timing Across Countries von Dekimpe, Marnik G., Parker, Philip M., Sarvary, Miklos

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