Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach von Deitz, George D., Myers, Susan W., Stafford, Marla R.

Volltext

Sponsorship and shareholder value: A re-examination and extension von Deitz, George D., Evans, Robert D., Hansen, John D.

Volltext

Correlates of customer loyalty to financial institutions: a case study von Yavas, Ugur, Babakus, Emin, D. Deitz, George, Jha, Subhash

Volltext

The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars von Woodroof, Parker J., Deitz, George D., Howie, Katharine M., Evans, Robert D.

Volltext

The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence von Jha, Subhash, Balaji, M.S., Peck, Joann, Oakley, Jared, Deitz, George D.

Volltext

Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt von Deitz, George D., Hansen, John D., Fox, Joseph D., Morgan, Robert M.

Volltext

An eye-tracking study of attention to brand-identifying content and recall of taboo advertising von Myers, Susan D., Deitz, George D., Huhmann, Bruce A., Jha, Subhash, Tatara, Jennifer H.

Volltext

Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting von Hoy, Mariea Grubbs, Fox, Alexa K., Deitz, George D.

Volltext

The face of contagion: consumer response to service failure depiction in online reviews von Fox, Alexa K, Deitz, George D, Royne, Marla B, Fox, Joseph D

Volltext

Sales promotions for preorder products: The role of time‐of‐release von Jha, Subhash, Deitz, George D., Hart, Phillip, Royne Stafford, Marla B.

Volltext

Cross-national invariance of the entrepreneurial orientation scale von Hansen, John D., Deitz, George D., Tokman, Mert, Marino, Louis D., Weaver, K. Mark

Volltext

The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty von Jha, Subhash, Deitz, George D., Babakus, Emin, Yavas, Ugur

Volltext

Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle von Hansen, John D., Beitelspacher, Lauren Skinner, Deitz, George D.

Volltext

The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements von ROYNE, MARLA B., FOX, ALEXA K., DEITZ, GEORGE D., GIBSON, TYLER

Volltext

THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS von Deitz, George D., Fox, Alexa K., Fox, Joseph D.

Volltext

Does transparency influence the ethical behavior of salespeople? von Cicala, John E., Bush, Alan J., Sherrell, Daniel L., Deitz, George D.

Volltext

The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives von Park, Jeong Eun, Deitz, George D.

Volltext

Linking supply chain management with mass customization capability von Liu, Gensheng (Jason), Deitz, George D.

Volltext

Understanding Student Preferences: Improving Outcomes in Computer Simulation Experiential Learning Activities von Story, W Keith, Yukhymenko-Lescroart, Mariya A, Deitz, George D

Volltext

A Strategic Choice Theory Taxonomy of Retailers' Strategic Orientations von Tokman, Mert, Richey, R. Glenn, Deitz, George D.

Volltext