Store attributes, relationship investment, culture, religiosity and relationship quality: A cross-cultural study von Deb, Madhurima

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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator: Focused Study on Nonprofit Organizations in Indi... von Deb, Madhurima

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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator von Deb Madhurima

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On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context von Manchanda, Mohit, Deb, Madhurima

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An empirical examination of customers’ adoption of m-banking in India von Deb, Madhurima, Lomo-David, Ewuuk

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Store attributes, relationship investment, culture, religiosity and relationship quality von Deb, Madhurima

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Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator von Amawate, Vibhas, Deb, Madhurima

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Determinants of word of mouth intention for a World Heritage Site: The case of the Sun Temple in India von Deb, Madhurima, Lomo-David, Ewuukgem

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Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes von Ghosh, Aruni, Deb, Madhurima, Errmann, Amy

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On the hedonic versus utilitarian message appeal in building buying intention in the luxury hotel industry von Deb, Madhurima, Lomo-David, Ewuukgem

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Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism von Deb, Madhurima, Amawate, Vibhas

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CRM, Skepticism and Patronage Intention-the mediating and moderating role of satisfaction and religiosity von Deb, Madhurima, Sharma, Vinay Kumar, Amawate, Vibhas

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Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion von Deb, Madhurima, Agrawal, Aarti

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Understanding India: a market based perspective von Deb, Madhurima

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Impact of culture on religiosity, cosmopolitanism and ethnocentrism von Deb, Madhurima, Sinha, Gautam

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β-Cyclodextrin functionalized rGO films for lead sensing von Deb, Madhurima, Saxena, Sumit, Bandyopadhyaya, Rajdip, Shukla, Shobha

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Guest editorial von Deb, Madhurima

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Guest editorial von Deb, Madhurima

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Bacillussp. based nano-bio hybrids for efficient water remediation von Deb, Madhurima, Redkar, Neha, Manohar, Cathrine Sumathi, Jagtap, Ashok Shivaji, Saxena, Sumit, Shukla, Shobha

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A study on the factors governing retailer-customer long-term relationship von Deb, Madhurima

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