Organizational citizenship behavior and service quality von Bienstock, Carol C, DeMoranville, Carol W, Smith, Rachel K

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Question order effects in measuring service quality von DeMoranville, Carol W., Bienstock, Carol C.

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Using question order for predictive service quality measures von DeMoranville, Carol W, Bienstock, Carol C, Judson, Kim

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Price Elasticity of Per-Credit-Hour Tuition Charges and the Effects on Four-Year Graduation Rates von DeMoranville, Carol W., O'Donnell, Paula Bogott

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A strategy for advancing social marketing von McKay-Nesbitt, Jane, DeMoranville, Carol W, McNally, Dan

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A strategy for advancing social marketing: Social marketing projects in introductory marketing courses von McKay‐Nesbitt, Jane, DeMoranville, Carol W., McNally, Dan

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Using Manager Reports of Employee Behavior to Investigate the Relationship Between Organizational Citizenship Behaviors and Customers' Perceptions of Service Quality von Bienstock, Carol C., Demoranvillez, Carol W.

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FROM MASS CUSTOMIZATION TO CUSTOMIZATION: AN OPPORTUNITY FOR ENTREPRENEURIAL DIFFERENTIATION von Aurand, Timothy W, DeMoranville, Carol W, Fredericks, Elisa, Smith, Thomas J

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FACULTY EDUCATION: THE KEY TO GAINING ACCEPTANCE OF CROSS-FUNCTIONAL BUSINESS PROGRAMS von Anthony, Richard F, DeMoranville, Carol W, Aurand, Timothy W

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CrossFunctional Business Programs Critical Design and Development Considerations von Aurand, Timothy W., DeMoranville, Carol, Gordon, Geoffrey L.

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Information Processability and Restructuring: Consumer Strategies for Managing Difficult Decisions von Coupey, Eloise, DeMoranville, Carol W

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The Delivery of an Undergraduate, Cross-Functional Business Principles Program: One University's Continuing Journey von DeMoranville, Carol, Aurand, Timothy W., Gordon, Geoffrey L.

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Cross‐Functional Business Programs: Critical Design and Development Considerations von Aurand, Timothy W., DeMoranville, Carol, Gordon, Geoffrey L.

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Cross-functional business programs: critical design and development considerations von Aurand, Timothy W, DeMoranville, Carol, Gordon, Geoffrey L

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Wellness at work von DeMoranville, Carol W, Schoenbachler, Denise D, Przytulski, Jim

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