A Meta-analytic Investigation of the Role of Valence in Online Reviews von Purnawirawan, Nathalia, Eisend, Martin, De Pelsmacker, Patrick, Dens, Nathalie

Volltext

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses von Panic, Katarina, Cauberghe, Verolien, De Pelsmacker, Patrick

Volltext

An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison von Moons, Ingrid, De Pelsmacker, Patrick

Volltext

A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-Specific Attitudes von De Pelsmacker, Patrick, Janssens, Wim

Volltext

Emotions as determinants of electric car usage intention von Moons, Ingrid, De Pelsmacker, Patrick

Volltext

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity von De Pelsmacker, Patrick, Geuens, Maggie, Anckaert, Pascal

Volltext

Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies von Verhellen, Yann, Dens, Nathalie, De Pelsmacker, Patrick

Volltext

Beyond labels: segmenting the Gen Z market for more effective marketing von Van den Bergh, Joeri, De Pelsmacker, Patrick, Worsley, Ben

Volltext

Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages von De Meulenaer, Sarah, De Pelsmacker, Patrick, Dens, Nathalie

Volltext

The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation von De Pelsmacker, Patrick, Janssens, Wim

Volltext

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media von De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick

Volltext

The SAGE Handbook of Marketing Ethics von Eagle, Lynne, Dahl, Stephan, De Pelsmacker, Patrick, Taylor, Charles R. R

Volltext

The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities von De Pelsmacker, Patrick, Dens, Nathalie, De Meulenaer, Sarah

Volltext

Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior von De Cannière, Marie Hélène, De Pelsmacker, Patrick, Geuens, Maggie

Volltext

Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers von Barbarossa, Camilla, De Pelsmacker, Patrick

Volltext

Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages von Cornelis, Erlinde, Cauberghe, Verolien, De Pelsmacker, Patrick

Volltext

Self-Brand Personality Differences and Attitudes towards Electric Cars von Moons, Ingrid, Pelsmacker, Patrick de

Volltext

The Identity of Recycled Plastics: A Vocabulary of Perception von Veelaert, Lore, Du Bois, Els, Moons, Ingrid, De Pelsmacker, Patrick, Hubo, Sara, Ragaert, Kim

Volltext

THE WRAP EFFECT IN ONLINE REVIEW SETS REVISITED: HOW PERCEIVED USEFULNESS MEDIATES THE EFFECT ON INTENTION FORMATION von Kolomiiets, Alona, Dens, Nathalie, De Pelsmacker, Patrick

Volltext

Planning and Conducting Experimental Advertising Research and Questionnaire Design von Geuens, Maggie, De Pelsmacker, Patrick

Volltext