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Market Segmentation Research: Beyond within and across Group Differences von Allenby, Greg, Fennell, Geraldine, Bemmaor, Albert, Bhargava, Vijay, Christen, Francois, Dawley, Jackie, Dickson, Peter, Edwards, Yancy, Garratt, Mark, Ginter, Jim, Sawyer, Alan, Staelin, Rick, Yang, Sha
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Choice modelling von Winer, Russ, Ben-Akiva, Moshe, McFadden, Daniel, Train, Kenneth, Walker, Joan, Bhat, Chandra, Bierlaire, Michel, Boersch-Supan, Axel, Brownstone, David, Daly, Andrew, Palma, Andre de, Gopinath, Dinesh, Karlstrom, Anders, Munizaga, Marcela A, Carson, Richard, Ainslie, Andrew, DeShazo, J R, Cameron, Trudy, Hensher, David, Kohn, Robert, Marley, Tony, Swait, Joffre, Adamowicz, Wiktor, Diederich, Adele, Krosnick, Jon, Provencher, William, Schkade, David, Tourangeau, Roger, Dubé, Jean-Pierre, Chintagunta, Pradeep, Bronnenberg, Bart, Goettler, Ron, Seetharaman, P.B. Seethu, Sudhir, K, Thomadsen, Raphael, Zhao, Ying, Elrod, Terry, Shocker, Allan D, Bacon, Lynd, Bayus, Barry L, Johnson, Richard M, Kamakura, Wagner A, Lenk, Peter, Rao, Vithala R, Shankar, Venkatesh, Fennell, Geraldine, Bemmaor, Albert, Dawley, Jackie, Dickson, Peter, Edwards, Yancy, Sawyer, Alan, Staelin, Rick, Yang, Sha, Bucklin, Randolph B, Lattin, James M, Bell, David, Mela, Carl, Montgomery, Alan, Steckel, Joel, Kunreuther, Howard, Meyer, Robert, Zeckhauser, Richard, Slovic, Paul, Schade, Christian, Luce, Mary Frances, Lippman, Steven, Krantz, David, Hogarth, Robin, Fitzsimons, Gavan J, Williams, Patti, Alba, Joseph W, Huber, Joel, Kardes, Frank R, Raghubir, Priya, Russo, J Edward, Shiv, Baba, Tavassoli, Nader T, Chakravarti, Dipankar, Greenleaf, Eric, Sinha, Atanu, Cheema, Amar, Cox, James C, Friedman, Daniel, Ho, Teck H, Isaac, R Mark, Mitchell, Andrew A, Rapoport, Amnon, Rothkopf, Michael H, Srivastava, Joydeep, Zwick, Rami, Brenner, Lyle, Carmon, Ziv, Chattopadhyay, Amitava, Werterbroch, Klaus, Drolet, Aimee, Gourville, John, Muthukrishnan, A V, Novemsky, Nathan, Ratner, Rebecca K, Wu, George
Veröffentlicht in Marketing letters
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