Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign von DANAHER, PETER J., DAGGER, TRACEY S.

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Optimal Microtargeting of Advertising von Danaher, Peter J.

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Modeling Multivariate Distributions Using Copulas: Applications in Marketing von Danaher, Peter J., Smith, Michael S.

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The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery von Sok, Phyra, Sok, Keo Mony, Danaher, Tracey S., Danaher, Peter J.

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Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons von DANAHER, PETER J., SMITH, MICHAEL S., RANASINGHE, KULAN, DANAHER, TRACEY S.

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Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment von Danaher, Peter J., Danaher, Tracey S., Smith, Michael Stanley, Loaiza-Maya, Ruben

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Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis von Danaher, Peter J., Mullarkey, Guy W., Essegaier, Skander

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Dynamic Customer Value Cocreation in Healthcare von Danaher, Tracey S., Danaher, Peter J., Sweeney, Jillian C., McColl-Kennedy, Janet R.

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Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation von Danaher, Peter J., van Heerde, Harald J.

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Tactical use of rewards to enhance loyalty program effectiveness von Danaher, Peter J., Sajtos, Laszlo, Danaher, Tracey S.

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Fast and accurate variational inference for models with many latent variables von Loaiza-Maya, Rubén, Smith, Michael Stanley, Nott, David J., Danaher, Peter J.

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Comparing the Effect of Store Remodeling on New and Existing Customers von Dagger, Tracey S., Danaher, Peter J.

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Does the reward match the effort for loyalty program members? von Danaher, Peter J., Sajtos, Laszlo, Danaher, Tracey S.

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Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction von Danaher, Peter J

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The Magnitude of Change Effect in Store Remodeling von Ferraro, Carla R., Danaher, Tracey S., Danaher, Peter J., Sands, Sean J.

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The Effect of Competitive Advertising Interference on Sales for Packaged Goods von Danaher, Peter J., Bonfrer, André, Dhar, Sanjay

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Comparing perceptions of marketing communication channels von Danaher, Peter J, Rossiter, John R

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How Often Versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer-Reported Service Relationship Strength von Dagger, Tracey S., Danaher, Peter J., Gibbs, Brian J.

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The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services von Iyengar, Raghuram, Jedidi, Kamel, Essegaier, Skander, Danaher, Peter J.

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Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia von Roberts, Ken, Roberts, John H., Danaher, Peter J., Raghavan, Rohan

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