A Meta-Analysis of When and How Advertising Creativity Works von Rosengren, Sara, Eisend, Martin, Koslow, Scott, Dahlen, Micael

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If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising von Dahlen, Micael, Rosengren, Sara

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Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects von Åkestam, Nina, Rosengren, Sara, Dahlen, Micael

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An Infectious Silver Lining: Is There a Positive Relationship Between Recovering From a COVID Infection and Psychological Richness of Life? von Dahlen, Micael, Thorbjørnsen, Helge

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How do advertised prices affect consumers' financial well‐being and happiness? von Dahlen, Micael, Colliander, Jonas, Gajic, Vladan, Kim, Olivia, Thorbjørnsen, Helge

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Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy? von Åkestam, Nina, Rosengren, Sara, Dahlen, Micael

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The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use von Holmqvist, Jonas, Van Vaerenbergh, Yves, Lunardo, Renaud, Dahlén, Micael

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Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads von Rosengren, Sara, Dahlén, Micael

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THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice von Dahlen, Micael

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Association between Lifetime Classic Psychedelic Use and Sick Leave in a Population-Based Sample von Mellner, Christin, Dahlen, Micael, Simonsson, Otto

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Gender stereotypes in advertising have negative cross-gender effects von Åkestam, Nina, Rosengren, Sara, Dahlén, Micael, Liljedal, Karina T, Berg, Hanna

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Creativity Unlimited: Thinking Inside the Box for Business Innovation von Dahlen, Micael

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Reply to the Comments on "If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising" von Dahlen, Micael, Rosengren, Sara

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Customer reactions to acquirer-dominant mergers and acquisitions von Thorbjørnsen, Helge, Dahlén, Micael

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Changes in Physical Activity and Sedentary Behavior before and during the COVID-19 Pandemic: A Swedish Population Study von Elvén, Maria, Kerstis, Birgitta, Stier, Jonas, Hellström, Charlotta, von Heideken Wågert, Petra, Dahlen, Micael, Lindberg, Daniel

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Twitter for two: investigating the effects of dialogue with customers in social media von Colliander, Jonas, Dahlén, Micael, Modig, Erik

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Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser? von Rosengren, Sara, Dahlén, Micael, Modig, Erik

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Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM von Thorbjørnsen, Helge, Dahlén, Micael, Lange, Fredrik

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The impact of creative media advertising on consumer responses: two field experiments von Rauwers, Fabiënne, Remmelswaal, Paola, Fransen, Marieke L., Dahlén, Micael, van Noort, Guda

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Consumer-perceived signals of 'creative' versus 'efficient' advertising: Investigating the roles of expense and effort von Modig, Erik, Dahlén, Micael, Colliander, Jonas

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