Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign von DANAHER, PETER J., DAGGER, TRACEY S.

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Service quality, trust, commitment and service differentiation in business relationships von Chenet, Pierre, Dagger, Tracey S, O'Sullivan, Don

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A Hierarchical Model of Health Service Quality: Scale Development and Investigation of an Integrated Model von Dagger, Tracey S., Sweeney, Jillian C., Johnson, Lester W.

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Comparing the Effect of Store Remodeling on New and Existing Customers von Dagger, Tracey S., Danaher, Peter J.

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Service Quality Attribute Weights: How Do Novice and Longer-Term Customers Construct Service Quality Perceptions? von Dagger, Tracey S., Sweeney, Jillian C.

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The Effect of Service Evaluations on Behavioral Intentions and Quality of Life von Dagger, Tracey S., Sweeney, Jillian C.

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Selective Halo Effects Arising From Improving the Interpersonal Skills of Frontline Employees von Dagger, Tracey S., Danaher, Peter J., Sweeney, Jillian C., McColl-Kennedy, Janet R.

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The effect of relationship desire on consumer-to-business relationships von Raciti, Maria M, Ward, Tony, Dagger, Tracey S

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The complexity of relationship marketing for service customers von Ward, Tony, Dagger, Tracey S

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Does experience matter? von Dagger, Tracey S, O'Brien, Timothy K

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Embedding relationship cues in written communication von Raciti, Maria M, Dagger, Tracey S

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The 38-Percent Solution: Empirical Generalizations For Repeat Viewing of Television Programs von Danaher, Peter J., Dagger, Tracey S.

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EXAMINING CUSTOMER PERCEPTIONS OF RELATIONSHIP QUALITY OVER TIME von Ng, Sandy, David, Meredith T., Dagger, Tracey S.

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Using a nested logit model to forecast television ratings von Danaher, Peter, Dagger, Tracey

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A socio-cognitive approach to customer adherence in health care von Snell, Lan, White, Lesley, Dagger, Tracey

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A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences von Ng, Sandy, Russell-Bennett, Rebekah, Dagger, Tracey

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