Capturing Marketing Information to Fuel Growth von Du, Rex Yuxing, Netzer, Oded, Schweidel, David A., Mitra, Debanjan

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Immediate Responses of Online Brand Search and Price Search to TV Ads von Du, Rex Yuxing, Xu, Linli, Wilbur, Kenneth C.

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Leveraging Trends in Online Searches for Product Features in Market Response Modeling von Du, Rex Yuxing, Hu, Ye, Damangir, Sina

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How Economic Contractions and Expansions Affect Expenditure Patterns von Kamakura, Wagner A., Yuxing Du, Rex

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Advertising and brand attitudes: Evidence from 575 brands over five years von Du, Rex Yuxing, Joo, Mingyu, Wilbur, Kenneth C.

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Measuring Contagion in the Diffusion of Consumer Packaged Goods von DU, REX YUXING, KAMAKURA, WAGNER A.

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Size and Share of Customer Wallet von Du, Rex Yuxing, Kamakura, Wagner A, Mela, Carl F

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Size and Share of Customer Wallet von Yuxing Du, Rex, Kamakura, Wagner A., Mela, Carl F.

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Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data von HU, YE, DU, REX YUXING, DAMANGIR, SINA

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Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data von Damangir, Sina, Du, Rex Yuxing, Hu, Ye

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The Impact of Schedule Consistency on Shift Worker Productivity: An Empirical Investigation von Lu, Guanyi, Du, Rex Yuxing, Peng, Xiaosong (David)

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A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems von Lee, Eunkyu, Staelin, Richard, Yoo, Weon Sang, Du, Rex

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Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis von Du, Rex Yuxing, Kamakura, Wagner A.

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Click-Through Behavior across Devices In Paid Search Advertising: Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change von LU, CHONGYU, DU, REX YUXING

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Quantitative Trendspotting von DU, REX YUXING, KAMAKURA, WAGNER A.

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Financial Insecurity and Deprivation Life Satisfaction, Self Determination, and Consumption Adequacy at the Bottom of the Pyramid How Economic Contractions and Expansions Affect Ex... von Fischer, Eileen, Martin, Kelly D., Kamakura, Wagner A., Peñaloza, Lisa, Sharma, Eesha, Üstüner, Tuba, Hill, Ronald Paul, Du, Rex Yuxing, Barnhart, Michelle, Alter, Adam L., Thompson, Craig J.

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Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years von Du, Rex Yuxing, Joo, Mingyu, Wilbur, Kenneth C

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Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years von Rex Yuxing Du, Joo, Mingyu, Wilbur, Kenneth C

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