Meeting Market and Societal Ambitions with New Robust Grape Varietals: Sustainability, the Green Deal, and Wineries’ Resilience von Dressler, Marc

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Destination-Centric Wine Exports: Offering Design Concepts and Sustainability von Dressler, Marc

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Innovation Management in Wine Business – Need to Address Front-End, Back-End, or Both? von Dressler, Marc

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The German Wine Market: A Comprehensive Strategic and Economic Analysis von Dressler, Marc

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Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries von Dreßler, Marc, Paunovic, Ivan

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Prosumers in the wine market: An explorative study von Dressler, Marc

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Sensing technologies, roles and technology adoption strategies for digital transformation of grape harvesting in SME wineries von Dressler, Marc, Paunovic, Ivan

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Reaching for customer centricity: Wine brand positioning configurations von Dressler, Marc, Paunovic, Ivan

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Sustainable Business Model Design: A Multi-Case Approach Exploring Generic Strategies and Dynamic Capabilities on the Example of German Wine Estates von Dressler, Marc

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Business model innovation: Strategic expansion of German small and medium wineries into hospitality and tourism von Dressler, Marc, Paunović, Ivan

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Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor von Dressler, Marc

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Fungicide-Saving Potential and Economic Advantages of Fungus-Resistant Grapevine Cultivars von Eisenmann, Birgit, Wingerter, Chantal, Dressler, Marc, Freund, Christine, Kortekamp, Andreas, Bogs, Jochen

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Managing export success – An empirical picture of German wineries’ performance von Dressler, Marc

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Converging and diverging business model innovation in regional intersectoral cooperation–exploring wine industry 4.0 von Dressler, Marc, Paunovic, Ivan

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A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation von Dressler, Marc, Paunovic, Ivan

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Innovation Management in Wine Business – Need to Address Front-End, Back-End, or Both? von Marc Dressler

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The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity von Dressler, Marc, Paunovic, Ivan

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Not All Wine Businesses Are the Same: Examining the Impact of Winery Business Model Extensions on the Size of Its Core Business von Dressler, Marc, Paunovic, Ivan

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Strategic Profiling and the value of wine & tourism initiatives: Exploring strategic grouping of German wineries von Dressler, Marc

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Towards a conceptual framework for sustainable business models in the food and beverage industry von Dressler, Marc, Paunović, Ivan

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