Learning to Become a Taste Expert von LATOUR, KATHRYN A., DEIGHTON, JOHN A.

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Marketing Thinking and Doing von Deighton, John A., Mela, Carl F., Moorman, Christine

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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis von Zhao, Xinshu, Lynch, John G., Chen, Qimei

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Sharing von Belk, Russell

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Can There Ever Be Too Many Options? A Meta‐Analytic Review of Choice Overload von Scheibehenne, Benjamin, Greifeneder, Rainer, Todd, Peter M.

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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels von Goldstein, Noah J., Cialdini, Robert B., Griskevicius, Vladas

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Nonprofits Are Seen as Warm and For‐Profits as Competent: Firm Stereotypes Matter von Aaker, Jennifer, Vohs, Kathleen D., Mogilner, Cassie

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Does Choice Mean Freedom and Well‐Being? von Markus, Hazel Rose, Schwartz, Barry

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The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes von Beverland, Michael B., Farrelly, Francis J.

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Subtle Signals of Inconspicuous Consumption von Berger, Jonah, Ward, Morgan

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Veiling in Style: How Does a Stigmatized Practice Become Fashionable? von Sandikci, Özlem, Ger, Güliz

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The Effect of Mere Touch on Perceived Ownership von Peck, Joann, Shu, Suzanne B.

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Influentials, Networks, and Public Opinion Formation von Watts, Duncan J., Dodds, Peter Sheridan

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Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness von Lee, Angela Y., Keller, Punam Anand, Sternthal, Brian

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Desire to Acquire: Powerlessness and Compensatory Consumption von Rucker, Derek D., Galinsky, Adam D.

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I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others von McFerran, Brent, Dahl, Darren W., Fitzsimons, Gavan J., Morales, Andrea C.

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Where Consumers Diverge from Others: Identity Signaling and Product Domains von Berger, Jonah, Heath, Chip

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Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products von Aggarwal, Pankaj, McGill, Ann L.

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Social Capital Production in a Virtual P3 Community von Mathwick, Charla, Wiertz, Caroline, de Ruyter, Ko

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Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand‐Mediated Moral Conflict von Luedicke, Marius K., Thompson, Craig J., Giesler, Markus

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