Gratitude in relationship marketing: Theoretical development and directions for future research von D. Raggio, Randle, M. Walz, Anna, Bose Godbole, Mousumi, Anne Garretson Folse, Judith

Volltext

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products von Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson

Volltext

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity von Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson

Volltext

Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes von Raggio, Randle D., Folse, Judith Anne Garretson

Volltext

Service network value co-creation: Defining the roles of the generic actor von Ekman, Peter, Raggio, Randle D., Thompson, Steven M.

Volltext

Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work von Ekman, Peter, Röndell, Jimmie, Kowalkowski, Christian, Raggio, Randle D., Thompson, Steven M.

Volltext

How consumers’ use of brand vs attribute information evolves over time von Raggio, Randle D, Leone, Robert P, Black, William C

Volltext

Beyond “halo”: the identification and implications of differential brand effects across global markets von Raggio, Randle D, Leone, Robert P, Black, William C

Volltext

Psychological ownership as a crisis management advertising appeal - antecedents, outcomes, and moderators von Hartley, Phillip, Sun, Jie, Raggio, Randle D.

Volltext

Expressions of Gratitude in Disaster Management: An Economic, Social Marketing, and Public Policy Perspective on Post-Katrina Campaigns von Raggio, Randle D., Folse, Judith Anne Garretson

Volltext

Psychological ownership: a social marketing advertising message appeal?: Not for women von Anne Garretson Folse, Judith, Guidry Moulard, Julie, Raggio, Randle D.

Volltext

Brand creation vs acquisition in portfolio expansion strategy von Damoiseau, Yana, Black, William C, Raggio, Randle D

Volltext

Chasing brand value: Fully leveraging brand equity to maximise brand value von Raggio, Randle D, Leone, Robert P

Volltext

Business actor engagement: Exploring its antecedents and types von Ekman, Peter, Röndell, Jimmie G., Anastasiadou, Elena, Kowalkowski, Christian, Raggio, Randle D., Thompson, Steven M.

Volltext

Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue von Raggio, Randle D, Leone, Robert P

Volltext

Making energy metrics relevant to service firms: from energy conservation to energy productivity von Raggio, Randle D., Ekman, Peter, Thompson, Steven M.

Volltext

Postscript: Preserving (and growing) brand value in a downturn von Raggio, Randle D, Leone, Robert P

Volltext

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning von Raggio, Randle D, Leone, Robert P

Volltext

Gratitude in relationship marketing von D. Raggio, Randle, M. Walz, Anna, Bose Godbole, Mousumi, Anne Garretson Folse, Judith

Volltext

Do You Thank the Taxpayer for Your Bailout? von Raggio, Randle D

Volltext