What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? von Mintz, Ofer, Currim, Imran S.

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Effect of analysts’ earnings pressure on marketing spending and stock market performance von Currim, Imran S., Lim, Jooseop, Zhang, Yu

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National customer orientation: an empirical test across 112 countries von Mintz, Ofer, Currim, Imran S., Deshpandé, Rohit

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You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return von Currim, Imran S., Lim, Jooseop, Kim, Joung W.

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Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value von Oh, Hannah, Bae, John, Currim, Imran S, Lim, Jooseop, Zhang, Yu

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Managerial metric use in marketing decisions across 16 countries: A cultural perspective von Mintz, Ofer, Currim, Imran S, Steenkamp, Jan-Benedict E M, de Jong, Martijn

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Commitment to marketing spending through recessions: Better or worse stock market returns? von Currim, Imran S., Lim, Jooseop, Zhang, Yu

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Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns von Oh, Hannah, Bae, John, Currim, Imran S, Lim, Jooseop, Zhang, Yu

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Commitment to marketing spending through recessions von Currim, Imran S., Lim, Jooseop, Zhang, Yu

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A Model for Inferring Market Preferences from Online Retail Product Information Matrices von Gilbride, Timothy J., Currim, Imran S., Mintz, Ofer, Siddarth, S.

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A Comparison of Segment Retention Criteria for Finite Mixture Logit Models von Andrews, Rick L., Currim, Imran S.

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Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website von Currim, Imran S., Mintz, Ofer, Siddarth, S.

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Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior von Mintz, Ofer, Currim, Imran S., Jeliazkov, Ivan

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Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery von Andrews, Rick L., Ansari, Asim, Currim, Imran S.

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An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews von Alantari, Huwail J., Currim, Imran S., Deng, Yiting, Singh, Sameer

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When does metric use matter less? von Mintz, Ofer, Currim, Imran S

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An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity von Andrews, Rick L., Ainslie, Andrew, Currim, Imran S.

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Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods von Andrews, Rick L., Brusco, Michael J., Currim, Imran S.

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The right metrics for marketing-mix decisions von Mintz, Ofer, Gilbride, Timothy J., Lenk, Peter, Currim, Imran S.

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Retention of latent segments in regression-based marketing models von Andrews, Rick L., Currim, Imran S.

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