How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions? von Meyers-Levy, Joan, Louie, Therese A, Curren, Mary T

Volltext

Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions von Schlee, Regina Pefanis, Curren, Mary T., Harich, Katrin R.

Volltext

A Retail Center Facing Change: Using Data to Determine Marketing Strategy von Walker, Kristen L., Curren, Mary T., Kiesler, Tina

Volltext

Scholarly Networking Among Business Students: Structured Discussion Board Activity and Academic Outcomes von Walker, Kristen, Curren, Mary T., Kiesler, Tina, Lammers, H. Bruce, Goldenson, Jamie

Volltext

Consumers' mood states: The mitigating influence of personal relevance on product evaluations von Curren, Mary T., Harich, Katrin R.

Volltext

"I Knew We Would Win": Hindsight Bias for Favorable and Unfavorable Team Decision Outcomes von Louie, Therese A, Curren, Mary T, Harich, Katrin R

Volltext

Perception Bias among Undergraduate Business Students by Major von Schlee, Regina Pefanis, Curren, Mary T, Harich, Katrin R, Kiesler, Tina

Volltext

How Hard Do I Have to Work? Student and Faculty Expectations Regarding University Work von Lammers, H. Bruce, Kiesler, Tina, Curren, Mary T., Cours, Deborah, Connett, Brian

Volltext

Social Image of Students Who Shop and Don't Shop Online von Lammers, H. Bruce, Curren, Mary T., Cours, Deborah, Lammers, Marilyn L.

Volltext

Do Business Communication Courses Improve Student Performance in Introductory Marketing? von Marcal, Leah E., Hennessey, Judith E., Curren, Mary T., ROBERTS, William W.

Volltext

Attributional influences on consumers' desires to communicate about products von Curren, Mary T., Folkes, Valerie S.

Volltext

Performance Attributions: Effects of Mood and Involvement von Curren, Mary T, Harich, Katrin R

Volltext

Business Ethics: A Comparison of Business and Humanities Students and Faculty von Curren, Mary T., Harich, Katrin R.

Volltext

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective von Curren, Mary T., Folkes, Valerie S., Steckel, Joel H.

Volltext

A Longitudinal Examination of American Business Ethics: Clark's Scales Revisited von Harich, Katrin R., Curren, Mary T.

Volltext

Building a marketing curriculum to support courses in social entrepreneurship and social venture competitions von Schlee, Regina Pefanis, Curren, Mary T, Harich, Katrin R

Volltext

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective von Curren, Mary T., Folkes, Valerie S., Steckel, Joel H.

Volltext

Consumers' Mood States: The Mitigating Influence of Personal Relevance on Product Evaluations: ABSTRACT von Curren, Mary T, Harich, Katrin R

Volltext

How does the congruity of brand names affect evaluations of von Meyers-Levy, Joan, Louie, Therese A, Curren, Mary T

Volltext

Attributional Influences on Consumers' Desires To Communicate About Products: ABSTRACT von Curren, Mary T, Folkes, Valerie S

Volltext