An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing von Conchar, M. P.

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Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis von Conchar, M. P., Crask, M. R., Zinkhan, G. M.

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The influence of atmospherics in consumer research data collection von Wright, Beverly, Conchar, Margy P, Ianuzzi, Angela M

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The Influence Of Atmospherics In Consumer Research Data Collection von Wright, Beverly, Conchar, Margy P., Ianuzzi, Angela M.

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Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues von Conchar, Margy P., Zinkhan, George M.

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Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues: by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books, 1995, 184 pp. ISBN: 0-89... von Conchar, Margy P., Zinkhan, George M.

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