Vacation Posts on Facebook: A Model for Incidental Vicarious Travel Consumption von Marder, Ben, Archer-Brown, Chris, Colliander, Jonas, Lambert, Aliette

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“This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media von Colliander, Jonas

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Watching Others Receive Unearned Superior Treatment: Examining the Effects on Tourists Who Receive Less Than Their Peers von Colliander, Jonas, Söderlund, Magnus, Marder, Ben

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“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts von Stubb, Carolina, Colliander, Jonas

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‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram von Colliander, Jonas, Marder, Ben

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Bridging Theory and Practice in an Applied Retail Track von Lange, Fredrik, Rosengren, Sara, Colliander, Jonas, Hernant, Mikael, Liljedal, Karina T.

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Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising von Rundin, Ksenia, Colliander, Jonas

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The blog and the bountiful: Exploring the effects of disguised product placement on blogs that are revealed by a third party von Colliander, Jonas, Erlandsson, Susanna

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Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion von Gao, Liyu, Marder, Ben, Lacka, Ewelina, Colliander, Jonas

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Social Media Influencers and Livestream Shopping: Evolving Roles and Practices in Marketing Communication von Rundin, Ksenia Mischa

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Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions von Söderlund, Magnus, Colliander, Jonas

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Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness von Stubb, Carolina, Nyström, Anna-Greta, Colliander, Jonas

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How do advertised prices affect consumers' financial well‐being and happiness? von Dahlen, Micael, Colliander, Jonas, Gajic, Vladan, Kim, Olivia, Thorbjørnsen, Helge

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The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter von Colliander, Jonas, Marder, Ben, Lid Falkman, Lena, Madestam, Jenny, Modig, Erik, Sagfossen, Sofie

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Screen size effects in online data collections von Söderlund, Magnus, Colliander, Jonas, Szugalski, Stefan

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Twitter for two: investigating the effects of dialogue with customers in social media von Colliander, Jonas, Dahlén, Micael, Modig, Erik

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Conspicuous political brand interactions on social network sites von Marder, Ben, Marchant, Caroline, Archer-Brown, Chris, Yau, Amy, Colliander, Jonas

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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers von Colliander, Jonas, Söderlund, Magnus, Szugalski, Stefan

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Influencer marketing von Stubb, Carolina, Nyström, Anna-Greta, Colliander, Jonas

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Trash talk rebuffed: consumers' defense of companies criticized in online communities von Colliander, Jonas, Hauge Wien, Anders

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