Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media von Colicev, Anatoli, Malshe, Ashwin, Pauwels, Koen, O'Connor, Peter

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Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? von Kübler, Raoul V., Colicev, Anatoli, Pauwels, Koen H.

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How can non-fungible tokens bring value to brands von Colicev, Anatoli

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Social media and customer-based brand equity: An empirical investigation in retail industry von Colicev, Anatoli, Malshe, Ashwin, Pauwels, Koen

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Modeling the relationship between firm and user generated content and the stages of the marketing funnel von Colicev, Anatoli, Kumar, Ashish, O'Connor, Peter

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Multiple Time Series Analysis for organizational research von Colicev, Anatoli, Pauwels, Koen

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Multi‐project work and project performance: Friends or foes? von Colicev, Anatoli, Hakkarainen, Tuuli, Pedersen, Torben

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THE IMPACT OF A LARGE DEPRECIATION ON THE COST OF LIVING OF RICH AND POOR CONSUMERS von Colicev, Anatoli, Hoste, Joris, Konings, Jozef

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A perspective on three trade‐offs of blockchain technology for the global strategy of the MNC von Hakkarainen, Tuuli, Colicev, Anatoli, Pedersen, Torben

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An empirical investigation of the antecedents of partnering capability von Colicev, Anatoli, De Giovanni, Pietro, Vinzi, Vincenzo Esposito

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How Social Media Impacts Brand Value: The Mediating Role of Customer Satisfaction von Colicev, Anatoli, O’Connor, Pete

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Valuing social media von Colicev, Anatoli

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The Impact of Brand Actions on Facebook on the Consumer Mind-Set von Colicev, Anatoli, O’Connor, Peter

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