Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence von Anning-Dorson, Thomas, Hinson, Robert E, Coffie, Stanley, Bosah, Genevieve, Abdul-Hamid, Ibn Kailan

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Positioning strategies for branding services in an emerging economy von Coffie, Stanley

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Positioning strategies for B2B service markets von Agyei, Paul Mensah, Manu, Franklyn, Coffie, Stanley

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An Exploration of Managerial Views on Positioning Services in Ghana von Coffie, Stanley

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Strategic prescriptive theories in the business context of an emerging economy von Coffie, Stanley, Blankson, Charles

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A review and evaluation of market orientation research in an emerging African economy von Coffie, Stanley, Blankson, Charles, Dadzie, Samuel Ato

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Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry von Omoregie, Osaretin Kayode, Addae, John Agyekum, Coffie, Stanley, Ampong, George Oppong Appiagyei, Ofori, Kwame Simpe

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Alternative Positioning Strategies for Services in Ghana von Coffie, Stanley, Owusu-Frimpong, Nana

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Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach von Blankson, Charles, Ketron, Seth, Coffie, Stanley

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A review of the relationships and impact of market orientation and market positioning on organisational performance von Blankson, Charles, Cowan, Kirsten, Crawford, John, Kalafatis, Stavros, Singh, Jaywant, Coffie, Stanley

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Comparisons of media types and congruence in positioning of service brands von Blankson, Charles, P. Kalafatis, Stavros, Coffie, Stanley, H. Tsogas, Markos

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Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence von Anning-Dorson, Thomas, Hinson, Robert E., Coffie, Stanley, Bosah, Genevieve, Abdul-Hamid, Ibn Kailan

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Marketing Communications in Emerging Economies: Conclusions and Recommendations von Coffie, Stanley, Anning-Dorson, Thomas, Hinson, Robert E., Bosah, Genevieve, Anani-Bossman, Albert

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Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory von Boateng, Henry, Abdul-Hamid, Ibn Kailan, Kosiba, John Paul B., Hinson, Robert E.

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Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19 von Twum, Kojo Kakra, Nimako, Richard Kwame

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Marketing Communication Planning for SMEs in Emerging Markets von Senanu, Bright, Anning-Dorson, Thomas

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Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications von Tjiptono, Fandy, Khan, Ghazala, Yeong, Ewe Soo

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Ithemba Lila Nyuka (Hope is Rising): Responding to Customer Emotions During Uncertainties von Makhafola, Kelebogile, Anning-Dorson, Thomas

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Perception of Marketing Communication Practice: Evidence from Rural and Community Banks von Tandoh, Isaac, Mensah, Nicholas Oppong, Anani-Bossman, Albert

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Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries von Twum, Kojo Kakra, Yalley, Andrews Agya, Nyarku, Kwamena Minta, Ibrahim, Masud, Manful, Godwyn

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