Rival conceptions of rivalry: why some competitions mean more than others von Tyler, B. David, Cobbs, Joe B.

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Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing von Jensen, Jonathan A., Cobbs, Joe B., Mazer, Alex, Tyler, B. David

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Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage von Jensen, Jonathan A., Cobbs, Joe B., Turner, Brian A.

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The dynamics of relationship marketing in international sponsorship networks von Cobbs, Joe B.

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Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry von Jensen, Jonathan A, Wakefield, Lane, Cobbs, Joe B, Turner, Brian A

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Predicting Return on Investment In Sport Sponsorship: Modeling Brand Exposure, Price, and ROI In Formula One Automotive Competition von Jensen, Jonathan A., Cobbs, Joe B.

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Analyzing Price Premiums In International Sponsorship Exchange What Drives Marketing Costs In Formula One Racing? von Jensen, Jonathan A., Cobbs, Joe B., Albano, Benjamin, Tyler, B. David

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Analyzing Price Premiums In International Sponsorship Exchange von Jensen, Jonathan A, Cobbs, Joe B, Albano, Benjamin, Tyler, B David

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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries von Tyler, B. David, Cobbs, Joe, Satinover Nichols, Bridget, Dalakas, Vassilis

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All Rivals Are Not Equal: Clarifying Misrepresentations and Discerning Three Core Properties of Rivalry von Tyler, B David, Cobbs, Joe

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Rival team effects in cause-related sports marketing von Nichols, Bridget Satinover, Cobbs, Joe, Tyler, B. David

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Autopsy Rates and Diagnosis von Lynn, Joanne, Cobbs, Elizabeth, Orenstein, Jan

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Influence of left ventricular aneurysm on survival following the coronary bypass operation von Jones, E L, Craver, J M, Hurst, J W, Bradford, J A, Bone, D K, Robinson, P H, Cobbs, B W, Thompkins, T R, Hatcher, Jr, C R

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Value of coronary bypass surgery von Willis Hurst, J., King, Spencer B., Logue, R.Bruce, Hatcher, Charles R., Jones, Ellis L., Craver, Joe M., S. Douglas, John, Douglas, Facc john S., Franch, Robert H., Dorney, Edward R., Woodfin Cobbs, B., Robinson, Paul H., Clements, Stephen D., Kaplan, Joel A., Bradford, James M.

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Medical grand rounds from the University of Alabama Medical Center von HARDIN, JOE GIBSON, COKER, ALBERT S., BLANTON, JAMES H.

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