Social responsibility and event-sponsor portfolio fit: Positive outcomes for events and brand sponsors von Close Scheinbaum, Angeline, Lacey, Russell, Drumwright, Minnette

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing von Wang, Buduo, Close Scheinbaum, Angeline, Li, Siyan, Krishen, Anjala S.

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Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention von Hwang, Angel Hsing‐Chi, Oh, Jeeyun, Scheinbaum, Angeline Close

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The Dark Side of Social Media: A Consumer Psychology Perspective von Close Scheinbaum, Angeline

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Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study von Orimoloye, Larry Olanrewaju, Scheinbaum, Angeline Close, Kukar-Kinney, Monika, Ma, Tiejun, Sung, Ming-Chien, Johnson, Johnnie

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Customer centricity and guanxi prevalence as social capital: a study of international business relationships von Scheinbaum, Angeline Close, Wang, Stephen W

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Future developments in IMC: why e-mail with video trumps text-only e-mails for brands von Scheinbaum, Angeline Close, Hampel, Stefan, Kang, Mihyun

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Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements von Kukar-Kinney, Monika, Scheinbaum, Angeline Close, Schaefers, Tobias

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Event social responsibility: A note to improve outcomes for sponsors and events von Scheinbaum, Angeline Close, Lacey, Russell

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A Transformative Orientation Model for Encouraging Responsible Marketing Actions von Scheinbaum, Angeline Close, Steinfield, Laurel, Giebelhausen, Mike, Dobscha, Susan

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A model of online shopping cart abandonment: evidence from e-tail clickstream data von Kukar-Kinney, Monika, Scheinbaum, Angeline Close, Orimoloye, Larry Olanrewaju, Carlson, Jeffrey R., He, Heping

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The determinants of consumers’ online shopping cart abandonment von Kukar-Kinney, Monika, Close, Angeline G.

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Social responsibility and event-sponsor portfolio fit von Close Scheinbaum, Angeline, Lacey, Russell, Drumwright, Minnette

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All the same to me: outcomes of aesthetic labor performed by frontline service providers von Pounders, Kathrynn R., Babin, Barry J., Close, Angeline G.

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Enhancing Brand Credibility Via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise von Wang, Stephen W., Scheinbaum, Angeline Close

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Establishing human brands: determinants of placement success for first faculty positions in marketing von Close, Angeline G., Moulard, Julie Guidry, Monroe, Kent B.

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It Ain't Easy Being Green: Macro, Meso, and Micro Green Advertising Agendas von Fowler, Aubrey R., Close, Angeline G.

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The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness von Lacey, Russell, Close, Angeline G., Finney, R. Zachary

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Market-resistance and Valentine's Day events von Close, Angeline G., Zinkhan, George M.

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Digital Engagement: Opportunities and Risks for Sponsors: Consumer-Viewpoint and Practical Considerations For Marketing via Mobile and Digital Platforms von Scheinbaum, A. C.

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