Seeing eye to eye: social augmented reality and shared decision making in the marketplace von Hilken, Tim, Keeling, Debbie I., de Ruyter, Ko, Mahr, Dominik, Chylinski, Mathew

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Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality von Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Keeling, Debbie I., Hilken, Tim, Mahr, Dominik

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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing von Hilken, Tim, Chylinski, Mathew, Keeling, Debbie I., Heller, Jonas, Ruyter, Ko, Mahr, Dominik

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What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership von Carrozzi, Amelia, Chylinski, Mathew, Heller, Jonas, Hilken, Tim, Keeling, Debbie I., de Ruyter, Ko

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Increasing Student Engagement Using Asynchronous Learning von Northey, Gavin, Bucic, Tania, Chylinski, Mathew, Govind, Rahul

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Power and the Tweet: How Viral Messaging Conveys Political Advantage von Crow, Kellie, Galande, Ashish S., Chylinski, Mathew, Mathmann, Frank

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The effect of 'here and now' learning on student engagement and academic achievement von Northey, Gavin, Govind, Rahul, Bucic, Tania, Chylinski, Mathew, Dolan, Rebecca, van Esch, Patrick

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Empathy and delight in a personal service setting von Nguyen, Thi Nguyet Que, Tran, Quan Ha Minh, Chylinski, Mathew

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Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences von Hilken, Tim, de Ruyter, Ko, Chylinski, Mathew, Mahr, Dominik, Keeling, Debbie I.

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The playground effect: How augmented reality drives creative customer engagement von Jessen, Alexander, Hilken, Tim, Chylinski, Mathew, Mahr, Dominik, Heller, Jonas, Keeling, Debbie Isobel, de Ruyter, Ko

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Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability von Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Mahr, Dominik, Keeling, Debbie I.

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Augmented reality marketing: A technology-enabled approach to situated customer experience von Chylinski, Mathew, Heller, Jonas, Hilken, Tim, Keeling, Debbie Isobel, Mahr, Dominik, de Ruyter, Ko

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Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing von Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Mahr, Dominik, Keeling, Debbie I.

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Embracing falsity through the metaverse: The case of synthetic customer experiences von Golf-Papez, Maja, Heller, Jonas, Hilken, Tim, Chylinski, Mathew, de Ruyter, Ko, Keeling, Debbie I., Mahr, Dominik

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Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects von Chylinski, Mathew B., Roberts, John H., Hardie, Bruce G. S.

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Time is money: Field evidence for the effect of time of day and product name on product purchase von Collinson, Jeremy, Mathmann, Frank, Chylinski, Mathew

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Making omnichannel an augmented reality: the current and future state of the art von Hilken, Tim, Heller, Jonas, Chylinski, Mathew, Keeling, Debbie Isobel, Mahr, Dominik, de Ruyter, Ko

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When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation von Mathmann, Frank, Chylinski, Mathew, de Ruyter, Ko, Higgins, E. Tory

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Cross-modal Interactions between Color and Texture of Food von Chylinski, Mathew, Northey, Gavin, Ngo, Liem Viet

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Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence von Hilken, Tim, Heller, Jonas, Keeling, Debbie I., Chylinski, Mathew, Mahr, Dominik, de Ruyter, Ko

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