What’s in a name? The impact of subcategory salience on value perception and upgrade intention for multicategory products von Han, Jin K., Chung, Seh‐Woong, Sohn, Yong Seok

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Technological expectation and consumer preferences for product form von Chung, Seh-Woong, Han, Jin K., Sohn, Yong Seok

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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products? von Han, Jin K, Chung, Seh Woong, Sohn, Yong Seok

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A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective von Yoo, Shijin, Chung, Seh-Woong, Han, Jin K.

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Community size, individual social position, and community attachment von Stinner, W.F. (Utah State University, Logan, UT), Van Loon, M, Chung, S.W, Byun, Y

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Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products? von Han, Jin K., Chung, Seh Woong, Sohn, Yong Seok

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Community Size, Individual Social Position, and Community Attachment1 von Stinner, William F., Loon, Mollie, Chung, Seh‐Woong, Byun, Yongchan

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Effects of Brand Name Exposure on Brand Choice: An Implicit Memory Perspective von Chung, Seh-Woong, Szymansky, Katrin

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NWE ZIPPER OF EASILY LOCK von CHUNG, SEH WOONG, CHUNG, JIN WOONG, JEONG, HYE YEON

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CHOPSTICK von CHUNG, SEH WOONG, CHUNG, JIN WOONG, CHUNG, HELEN

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WIND DIRECTION TESTER FOR GOLF von CHUNG, SEH-WOONG, CHUNG, JIN-WOONG

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Community Size, Individual Social Position, and Community Attachment 1 von Stinner, William F., Van Loon, Mollie, Chung, Seh‐Woong, Byun, Yongchan

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NEWSPAPER FOLDER von CHUNG, SEH WOONG, CHUNG, JIN WOONG, JEONG, HYE YEON

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Graded Layer Modification for High Efficiency Hydrogenated Amorphous Silicon--Germanium Solar Cells von Chung, Jin-Won, Park, Jun Woong, Lee, Yu Jin, Ahn, Seh-Won, Lee, Heon-Min, Park, O Ok

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An SoC with 1.3 gtexels/s 3-D graphics full pipeline for consumer applications von Donghyun Kim, Kyusik Chung, Chang-Hyo Yu, Chun-Ho Kim, Inho Lee, Bae, J., Young-Jun Kim, Jae-Hyeon Park, Sungbeen Kim, Yong-Ha Park, Nak-Hee Seong, Jin-Aeon Lee, Jaehong Park, Oh, S., Seh-Woong Jeong, Lee-Sup Kim

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Graded Layer Modification for High Efficiency Hydrogenated Amorphous Silicon–Germanium Solar Cells von Chung, Jin-Won, Park, Jun Woong, Lee, Yu Jin, Ahn, Seh-Won, Lee, Heon-Min, Park, O Ok

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An SoC with 1.3 Gtexels/s 3D graphics full pipeline engine for consumer applications von Donghyun Kim, Kyusik Chung, Chang-Hyo Yu, Chun-Ho Kim, Inho Lee, Jaewan Bae, Young-Jun Kim, YoungJin Chung, Sungbeen Kim, Yong-Ha Park, NakHee Seong, Jin-Aeon Lee, Jaehong Park, Oh, S., Seh-Woong Jeong, Lee-Sup Kim

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CalmRISC/sup TM/: a low power microcontroller with efficient coprocessor interface von Kyoung-Mook Lim, Seh-Woong Jeong, Yong-Chun Kim, Seung-Jae Jeong, Hong-Kyu Kim, Yang-Ho Kim, Bong-Young Chung, Hyung-Lae Roh, Yang, H.S.

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Efficient random vector verification method for an embedded 32-bit RISC core von Chang-Ho Lee, Hoon-Mo Yang, Sung-Ho Kwak, Moon-Key Lee, Sanghyun Park, Sangyeun Cho, Sangwoo Kim, Yongchun Kim, Seh-Woong Jeong, Bong-Young Chung, Hyung-Lae Roh

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CalmRISC/sup TM/-32: a 32-bit low-power MCU core von Sangyeun Cho, Sanghyun Park, Sangwoo Kim, Yongchun Kim, Seh-Woong Jeong, Bong-Young Chung, Hyung-Lae Roh, Chang-Ho Lee, Hun-Mo Yang, Sung-Ho Kwak, Moon-Key Lee

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