Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands von Chong Lim, Boon, M.Y. Chung, Cindy

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The impact of word-of-mouth communication on attribute evaluation von Lim, Boon C., Chung, Cindy M.Y.

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The effects of regulatory focus and tie strength on word-of-mouth behaviour von Chung, Cindy M.Y, Tsai, Qianyi

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Effects of pricing and promotion on consumer perceptions: it depends on how you frame it von Darke, Peter R., Chung, Cindy M.Y.

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The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth von Chung, Cindy M. Y., Darke, Peter R.

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The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention von Lai Ying, Ho, Chung, Cindy M.Y

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Word-of-mouth von Chong Lim, Boon, M.Y. Chung, Cindy

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The effects of regulatory focus and tie strength on wordofmouth behaviour von Chung, Cindy M.Y., Tsai, Qianyi

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The effects of singlemessage singlesource mixed wordofmouth on product attitude and purchase intention von Lai Ying, Ho, Chung, Cindy M.Y.

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Black & White, Or Only Shades of Gray? Exploring the Influence of Consumer Ambivalence on Female Contraceptive Choice and Usage von Sharma, Piyush, Chung, Cindy M Y, Erramilli, M Krishna, Sivakumaran, Bharadhwaj

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Health literacy, sex education and contraception : the Singapore experience von Erramilli, M. Krishna, Sharma, Piyush, Chung, Cindy M.Y

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