Not always co-creation: introducing interactional co-destruction of value in service-dominant logic von Plé, Loïc, Chumpitaz Cáceres, Rubén

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Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image von Chumpitaz, R., Bigné, E., Curras, R.

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Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty von Chumpitaz Caceres, Ruben, Paparoidamis, Nicholas G

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The role of supplier performance in building customer trust and loyalty: A cross-country examination von Paparoidamis, Nicholas G., Katsikeas, Constantine S., Chumpitaz, Ruben

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Can Public-Service Advertising Change Children's Nutrition Habits?: The Impact of Relevance and Familiarity von Hota, Monali, Cáceres, Ruben Chumpitaz, Cousin, Antoine

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Comparing efficiency across markets: An extension and critique of the Zhang and Bartels (1998) methodology von Chumpitaz, Ruben, Kerstens, Kristiaan, Paparoidamis, Nicholas, Staat, Matthias

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Hedonic price function estimation in economics and marketing: revisiting Lancaster’s issue of “noncombinable” goods von Chumpitaz, Ruben, Kerstens, Kristiaan, Paparoidamis, Nicholas, Staat, Matthias

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Les processus modérateurs et médiateurs: distinction conceptuelle, aspects analytiques et illustrations: I. INTRODUCTION II. MODÉRATEUR 2.1. Aspects conceptuels 2.2. Aspects analyt... von Caceres, Rubén Chumpitaz, Vanhamme, Joëlle

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Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity von Hota, Monali, Cáceres, Ruben Chumpitaz, Cousin, Antoine

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Service quality, relationship satisfaction, trust, commitment and businesstobusiness loyalty von Chumpitaz Caceres, Ruben, Paparoidamis, Nicholas G.

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Les processus modérateurs et médiateurs : distinction conceptuelle, aspects analytiques et illustrations von Caceres, Rubén Chumpitaz, Vanhamme, Joëlle

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Services Marketing: An Overview and Relational Approach of the B2B Setting von Chumpitaz, Ruben, Paparoidamis, Nicholas G.

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L'orientation-marché est-elle une stratégie rentable pour l'entreprise ? von Lambin, Jean-Jacques, Caceres, Ruben Chumpitaz

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