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  1. 1
    Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals

    Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals von Choi, Jungsil (David), Rangan, Priyamvadha, Singh, Surendra N.

    Veröffentlicht in Journal of advertising

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  2. 2
    Opposites attract: Impact of background color on effectiveness of emotional charity appeals

    Opposites attract: Impact of background color on effectiveness of emotional charity appeals von Choi, Jungsil, Li, Yexin Jessica, Rangan, Priyamvadha, Yin, Bingqing, Singh, Surendra N.


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